Senior Product Designer – Membership & Identity

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Locations: New York preferred, with other Expedia Group locations up for discussion – Seattle, San Francisco, Los Angeles / West Hollywood, and Chicago as potential options pending Leadership approval.

At Expedia Group, our mission is to power global travel for everyone, everywhere. Within Experience Design (XD), we bring together product design, content design, and research to craft thoughtful, human-centered experiences that connect people to the moments that matter.

About the Role:

We’re seeking a Senior Product Designer to help shape the future of Membership and Identity experiences across Expedia Group brands. This space sits at the core of how travelers and partners engage with our ecosystem — spanning how users join, sign in, and manage their profiles, and how we enable seamless, personalized experiences across every touchpoint.

This role operates across both traveler and partner identity, designing experiences that connect user data, preferences, and interactions across Expedia Group’s marketplace — helping create trusted, scalable, and cohesive experiences for all sides of our platform.

You’ll work within a defined product area, partnering closely with product managers, researchers, engineers, and fellow designers to deliver intuitive, high-quality customer experiences.

You’re a strong design practitioner who thrives in complex problem spaces, connects customer needs to business outcomes, and consistently delivers polished, thoughtful solutions. You’re also growing your influence — contributing to design strategy, mentoring others, and helping elevate the craft across the team.

In This Role, You Will:

• Own and deliver end-to-end product design for a defined Membership and Identity experience area across Expedia Group brands, from discovery through execution and iteration, driving clear customer and business outcomes.

• Collaborate with product managers, engineers, researchers, and fellow designers to frame problems, explore solution spaces, and align on priorities and success metrics within your domain.

• Translate qualitative and quantitative insights into clear, user-centered design decisions, producing flows, wireframes, prototypes, and high-fidelity designs that meet a high bar for usability and craft.

• Contribute to the Membership and Identity experience strategy, applying systems thinking to connect your work to broader customer journeys, platform capabilities, and design systems to ensure scalable, coherent experiences.

• Design experiences that balance trust, personalization, and usability, ensuring users can confidently manage their accounts, preferences, and interactions.

• Facilitate design workshops and critiques, communicate design rationale clearly and persuasively to diverse stakeholders, and provide constructive feedback and informal mentorship to elevate the craft of the team.

• Champion accessibility and inclusive design principles across Membership and Identity experiences, ensuring equitable access for a diverse global audience.

• Build familiarity with AI-driven systems, tools, or workflows, and explore how identity and behavioral signals can power intelligent, adaptive user experiences.

Role Expectations

• Demonstrates strong competency across multiple design disciplines

• Applies methods to frame problems and synthesize insights

• Contributes to shaping experience vision and success metrics

• Produces work that meets a high bar for usability and craft

• Collaborates effectively across stakeholders

• Applies a systems-thinking approach

• Uses qualitative and quantitative insights to inform decisions

• Communicates clearly and effectively

Minimum Qualifications:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), User Experience, or a related field, or equivalent practical experience

• 5–10 years of professional experience in product, UX, or interaction design, with a track record of shipping digital products or services at scale

• Demonstrated ownership of end-to-end design within a product area, including effective collaboration in cross-functional teams with product, engineering, and research partners

• Proven ability to translate research and data into user-centered solutions across multiple platforms, using modern design and prototyping tools and established design systems

• Strong portfolio reflecting a high bar of visual craft and interaction design

• Experience designing across platforms (web, mobile, etc.)

• Proficiency in design tools, with strength in prototyping and shipping high-quality experiences

• Experience working in cross-functional teams

Preferred Qualifications:

• Experience designing complex experiences in large or matrixed organizations, ideally in membership, identity, account systems, or customer lifecycle domains (e.g., onboarding, authentication, profile management, personalization)

• Track record of contributing to and extending design systems, championing accessibility standards, and delivering polished interaction design that scales across platforms and brands

• Skill in facilitating workshops, design sprints, or collaborative working sessions, and providing mentorship or guidance to other designers

• Experience using data (behavioral analytics, experimentation, and qualitative insights) to shape design strategy, measure outcomes, and iterate on shipped experiences

• Familiarity with AI-driven systems, tools, or workflows in the design process, and the ability to apply AI/ML-enabled approaches to improve product experiences

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

The total cash range for this position in New York is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $161,000.00 to $225,500.00. Employees in this role have the potential to increase their pay up to $257,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Beverly Hills is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Francisco is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.