Senior PR & External Communications Manager

About the role 

We're looking for an experienced PR and External Communications Lead to shape how TOPdesk's story is heard across the Netherlands, Germany and the UK.

You'll own our PR approach across three distinct markets, strengthening media relationships and turning our product and AI strategy into stories that earn attention and credibility.

Working closely with our CMO, Executive Team, and Marketing and Communications teams, you'll help build a consistent TOPdesk narrative while adapting it to each market. As TOPdesk grows, we expect more markets to join your remit.

What you'll do 

• Own PR strategy and execution across the Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
• Build and strengthen relationships with relevant technology, trade and business media across our key markets.
• Turn TOPdesk's positioning — including our approach to “AI you can trust” — into compelling media stories, thought leadership, bylines and interview opportunities.
• Support and prepare our Executive Team for interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
• Lead communications around key TOPdesk moments, including events, product announcements and our evolving AI roadmap.
• Partner closely with Internal Communications so our employees understand the story we're telling externally — and why.
• Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
• Build a meaningful approach to PR measurement, focusing on share of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
• Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning.
• Help build a scalable European PR playbook as additional markets join the remit.

We're looking for someone who combines strategic communications thinking with a willingness to stay close to execution.

What you'll need

• (10+ years) Significant experience in PR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology. 10+ years of experience is preferred.
• A strong track record of managing communications across multiple markets or international audiences.
• Strong experience building media relationships in at least one of our key European markets — the Netherlands, Germany or the UK — and an understanding of how PR approaches differ between markets.
• Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
• Confidence advising and preparing C-suite executives and senior leaders for media interviews, panels and speaking engagements.
• A strong understanding of how PR and earned media contribute to AI search and discovery (AEO/GEO).
• Excellent English communication and writing skills.
• Experience managing PR agencies, freelancers or other external communications partners.
• The ability to build structure where it doesn't yet exist — from media strategy and messaging frameworks to measurement and ways of working.

Nice to have

• Knowledge of the German B2B technology and business media landscape, as Germany is key growth market.
• Experience communicating around AI, enterprise software, ITSM or digital transformation.
• German or Dutch language skills would be a strong advantage.

What makes this role different

You'll join at a point where there is real opportunity to shape how TOPdesk shows up across Europe.
Rather than inheriting a finished PR playbook, you'll have the space to build one: deciding where we focus, which relationships matter and how we turn our technology, people and perspective into stories worth telling.
You'll work directly with senior leaders, influence how we communicate our approach to AI, and help strengthen TOPdesk's reputation across three very different European markets.
And as our international presence grows, so will the scope of this role.
If you enjoy combining strategy, storytelling, media relationships and hands-on execution, we'd love to hear from you.
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What we offer

• Competitive base salary and profit share scheme 
• Hybrid, flexible working and healthy work-life balance 
• Learning budget equivalent to 10% of your basic salary 
• Generous pension scheme with company contributions up to 8% 
• Enhanced maternity & paternity leave 
• Private health insurance options 
• Cycle-to-work scheme and techscheme 
• 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days 
• 26 days of paid annual leave (plus public holidays) and your birthday off! 
• Employee Assistance Program for you and your family 
• Unlimited career support