Senior PPC Specialist

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other. 

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE,  Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). 

We are looking for a Senior PPC Specialist to join our team.

Your main tasks will be:

• Google Ads and Bing Ads campaigns launch and optimization;
• Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability;
• Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency;
• Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals;
• Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets;
• Drive creative performance improvement through structured A/B testing and insights sharing;
• Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis;
• Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization;
• Analyze funnel performance and identify opportunities for efficiency improvement and scale.

We expect from you:

• 2+ years of hands-on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding;
• Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies;
• Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies;
• Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS
• Proficient in Excel / Google Sheets;
• Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations;
• Ability to independently optimize and scale campaigns while maintaining efficiency targets;
• English level B2 or higher;
• Russian - C1+.

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
  
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. 

Sounds good? Join us now!