The Role
Responsible for executing and optimizing paid media initiatives across major networks, analyzing campaign performance, and collaborating with multidisciplinary teams to enhance User Acquisition and brand metrics.
Summary Generated by Built In
ACG_3499_JOB
Requirements
Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm
Campaign Execution & Optimization
- Performance Operations: Strategize, implement, and oversee paid media initiatives across major networks (Facebook, Google, TikTok, etc.) for various games.
- Continuous Refinement: Perform daily and weekly audits to enhance User Acquisition (UA), engagement, and brand awareness metrics.
- Testing & Scaling: Execute rigorous A/B testing frameworks to identify and scale high-impact campaign configurations.
- Granular Analysis: Evaluate data at the campaign, ad set, and creative levels to maximize return on ad spend (ROAS).
Resource Planning: Propose and synchronize monthly campaign goals, KPIs, and budgetary allocations with individual game leads.
Multidisciplinary Synergy: Partner with Creative teams for asset iteration, Game Ops for scheduling, and Marketing for content/KOL optimization.
External Management: Supervise ad platform contracts, financial settlements, and strategic vendor partnerships.
Data Integration: Contribute to the development, validation, and utilization of internal proprietary data platforms for ad performance tracking.
Requirements
- Holds a degree from a top-tier academic institution.
- Offers 5+ years of direct experience in digital and performance marketing, specializing in the mobile app and gaming sectors.
- A documented history of managing and optimizing substantial advertising expenditures for diverse gaming portfolios.
- Advanced proficiency in Facebook, Google, and TikTok ad ecosystems, supplemented by a robust analytical toolkit including Power BI, SQL, and AppsFlyer.
- Adept at utilizing industry-standard tools like Data.ai and Sensor Tower to drive data-led decision-making.
- Exceptional bilingual (English/Vietnamese) skills with the ability to translate technical data into actionable insights for diverse stakeholders.
- A self-starting professional who thrives in high-velocity environments, combining proactive problem-solving with a collaborative, supportive approach to stakeholder management.
Due to the immense number of applications, only shortlisted candidates will be contacted.
Skills Required
- 5+ years of direct experience in digital and performance marketing
- Degree from a top-tier academic institution
- Advanced proficiency in Facebook, Google, and TikTok ad ecosystems
- Experience managing substantial advertising expenditures
- Bilingual in English and Vietnamese
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
