HOW YOU'LL SPEND YOUR TIME
- Launch, manage, and optimize paid campaigns across partners such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels.
- Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments.
- Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations.
- Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed.
- Track and report on performance across paid media channels.
- Monitor key metrics daily (CPL, CAC, ROAS, CVR, CTR, etc.) and make proactive adjustments to optimize performance.
- Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes.
- Identify underperforming segments or campaigns and provide insights for iteration.
- Support integrated campaign planning in partnership with content, design, and product marketing.
- Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns.
- Assist in the development of landing pages with CRO best practices in mind.
- Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement.
- Stay up to date on paid media trends, algorithm changes, and emerging ad formats.
- Identify new channels or tactics to test for incremental pipeline growth.
- Analyze competitor ad strategies and share insights with the broader marketing team.
WHO YOU ARE
- 3 years of experience managing B2B paid media campaigns, ideally in SaaS, Martech, or eCommerce tech
- Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and performance analytics tools
- Experience with ad copywriting and collaborating on creative/visuals for campaigns
- Proficient with marketing tech stack: Google Analytics, Excel, etc.
- Strong analytical skills and comfort managing media budgets, pacing, and ROI analysis
- Ability to work cross-functionally and communicate clearly with stakeholders
- Self-starter mindset with a desire to learn, iterate, and scale what works
- Bonus: Experience marketing to eCommerce sellers, brands, or digital retailers
- Relatable Titles - Growth Marketing Specialist, Digital Marketing Specialist, Lead Generation Specialist, Inbound Marketing Specialist, Acquisition Marketing Specialist, Marketing Automation Specialist, Revenue Marketing Specialist, Campaign Marketing Specialist, Marketing Coordinator (Demand Gen Focus), Marketing Associate, Growth Marketing Associate, Digital Campaign Associate, Email Marketing Specialist, Paid Media Specialist, SEO/SEM Specialist, Content Marketing Specialist (with Demand Gen Focus)
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What We Do
Teikametrics helps sellers and brand owners grow their businesses on Amazon and Walmart.com through the combination of data, AI-powered technology, and marketplace expertise. Teikametrics Flywheel, the first Marketplace Optimization Platform, connects and optimizes critical ecommerce business operations including advertising, inventory, and market intelligence - all in one place.
Why Work With Us
At Teikametrics, we believe that our employees are our greatest asset. In this fast-paced startup environment, our team consistently puts our values into action, even while being remote. We are committed to the success of not only our clients but our people. Join our growing team if you’re ready for new challenges and some good fun along the way.
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