Responsibilities:
- Develop and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display Ads
- Plan and execute high-converting digital campaigns aligned with revenue goals, using A/B testing and data insights to boost conversion rates.
- Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness.
- Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements.
- Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
- Partner with Product Marketing teams to craft compelling ads, landing pages, and messaging that drive engagement.
- Align closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets.
- Support ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision.
Requirements:
- Experience & Background
- 2+ years in Demand Generation, Paid Media, or Performance Marketing within high-ticket B2B SaaS.
- Proven track record in driving revenue, pipeline growth, and executing high-performing, measurable campaigns.
- Bachelor's degree in Marketing, Business, Engineering, or related field (advanced degree preferred).
- Ad Platforms (Hands-On):
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Campaign Manager
- Bonus: Experience with ABM platforms (e.g., Demandbase, 6sense, RollWorks)
- Bonus: Can build Ad rules/automation scripts or orchestrate campaigns via Google Ads API
- Performance Marketing & Analytics:
- Google Analytics (GA4), Google Tag Manager
- Looker Studio / Google Data Studio / Metabase
- CRM & Attribution: HubSpot, Salesforce, Segment, or similar
- Budgeting tools and cost model expertise: CPC, CPM, CPL, CPA
- Revenue & Attribution Focus
- Deep understanding of SQL conversion, CAC, ROI, and complex B2B sales cycles.
- Skilled in multi-touch attribution, conversion tracking setup, and aligning campaigns to revenue objectives.
- Able to manage and optimize monthly/quarterly paid media budgets and allocate spend by platform and goal performance.
- Project Management & Reporting
- Excellent project management abilities; capable of juggling multiple priorities and stakeholders.
- Experience creating custom dashboards and performance reports.
- Tech-Savvy & Data-Driven
- Proficient with GTM tools like Clay, ZoomInfo, and other enrichment/data platforms for scalable personalization and targeting.
- Comfortable with technical campaign builds and leveraging automation for efficiency.
Bonus Points:
- Google Ads and Google Analytics certifications.
- Experience with e-commerce performance marketing and optimizing for online sales.
- Proficiency in using marketing automation tools for campaign management and optimization.
- Previous experience with international or multilingual performance marketing campaigns
- SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
- Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
