Chewy is seeking a data-driven, consumer-focused Sr Performance Marketing Manager to join our growing team! This role combines strategic campaign development with hands-on execution in one of the fastest-growing verticals at Chewy - Chewy Vet Care. You will drive full-funnel performance across paid channels, applying deep analytical rigor, strong project management skills, and a relentless focus on testing and optimization.
We're looking for someone who thrives at the intersection of data, creativity, and business strategy. We will need this individual to be capable of building media campaigns from the ground up and managing cross-functional go-to-market efforts that drive brand growth, customer acquisition, and retention!
What You'll Do:
- Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines (e.g., Google, Bing) and social platforms (Meta, Instagram, TikTok, YouTube)
- Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns
- Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations
- Partner with brand, product, and category managers to align on quarterly goals and marketing priorities
- Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans
- Collaborate with the organic social and influencer teams to amplify high-performing influencer content through paid media strategies (e.g., whitelisting, boosting, paid social ads)
- Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making
- Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies to keep campaigns innovative and competitive
What You'll Need:
- Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus)
- 8-10 years of experience in performance marketing, paid search, or integrated marketing strategy - ideally in services, e-commerce, or a direct-to-consumer environment
- Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years
- Familiarity with feed management tools and automation platforms
- Advanced analytical skills with experience using tools like SQL, Google Analytics, Tableau, and Excel
- Strong experience in A/B and multivariate testing, and a track record of turning insights into results
- Ability to manage multiple cross-functional projects with high attention to detail
- Strong storytelling and communication skills (written and verbal)
- A self-starter mentality with the ability to thrive in a fast-paced, ambiguous environment
- Proven ability to drive measurable results across paid
- Willingness to travel periodically as needed
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Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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