Senior Partner Marketing Manager

Key Responsibilities:

• Own the partner demand generation strategy – work with product & field marketing and partner managers to design and execute integrated marketing plans with technology and channel partners that drive pipeline and revenue.
• Develop joint go-to-market programs – collaborate with partners on campaign planning, messaging, content creation, and activation aligned to shared business goals.
• Lead co-branding initiatives – ensure a consistent, compelling message across partner-facing assets including solution briefs, landing pages, webinars, and events.
• Activate partner campaigns – manage execution of joint webinars, digital campaigns, ABM programs, and field events in collaboration with partners.
• Partner sales enablement – work with Product Marketing and Alliances to develop and distribute co-branded playbooks, training materials, and sales tools to support joint selling motions.
• Partner Portal – own marketing content, campaign and enablement updates within the partner portal. Work with Alliances to ensure a positive experience for partners as they engage through the portal.
• Partner Marketing Infrastructure & Process – collaborate cross-functionally to build the necessary infrastructure to manage MDF, co-marketing results, lead processes, and other partner ecosystem aspects
• Marketplace – own how Actian shows up on hyperscaler marketplaces
• Track, analyze, and optimize performance – measure campaign effectiveness, report ROI, and iterate based on partner and pipeline feedback.
• Collaborate across teams – work closely with partner managers, product marketing, and field marketing to align strategy and execution.
• Maintain partner relationships – act as a key marketing point of contact for select strategic partners.

Requirements:

• 5+ years of experience in partner marketing, demand generation, or B2B marketing with a strong track record of pipeline creation.
• Experience with technology alliances, channel partners, or ISVs in a B2B software/SaaS environment.
• Proven ability to plan and execute joint GTM campaigns and co-branded marketing initiatives.
• Strong project management skills with the ability to manage multiple campaigns across partners and regions.
• Excellent collaboration and communication skills — both internally and externally.
• Data-driven mindset with experience tracking KPIs and reporting marketing ROI.
• Familiarity with marketing automation, CRM, and partner marketing platforms (e.g., Salesforce, Marketo, etc.)
• Knowledge of partner portals, MDF processes, or PRM tools.
• Preferred: experience with metadata management, data governance, data intelligence or data quality/observability platforms
• Background working with global partner ecosystems.