Senior Paid Media Specialist

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Nashville, TN, USA
In-Office
Digital Media
The Role
The Daily Wire is seeking a Paid Media Specialist – Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.

Primary Responsibilities

  • Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
  • Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting
  • Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
  • Analyze platform data and apply insights to ongoing campaign optimization
  • Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
  • Maintain optimization schedules, testing documentation, and performance tracking systems
  • Coordinate with digital publishers and manage weekly status updates and action items
  • Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices

Experience & Requirements

  • 1-3 years of experience in paid [campaign execution
  • In-depth knowledge of paid media strategies
  • Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
  • Performance Max setup and optimization
  • YouTube campaign structure and creative requirements
  • Keyword analysis, expansion, and negative keyword strategies 
  • Budget/pacing and billing
  • Strong familiarity with Microsoft Excel and Google Sheets

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire
Daily Wire Facebook
Daily Wire YouTube
Daily Wire X
PragerU

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
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The Company
HQ: Nashville, TN
143 Employees
Year Founded: 2015

What We Do

Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.

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