Job Type: Exempt - U.S. Only
DEPARTMENT: Growth Marketing
LOCATION: Remote/ Chicago
WHAT YOU GET TO DO:
Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks
REQUIRED QUALIFICATIONS:
5–7 years of B2B SaaS performance marketing experience
Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
Fluent in building landing pages and forms in HubSpot, including native A/B testing
Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
Salesforce fluency for pipeline and closed-won reporting
Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance
Skills Required
- 5–7 years of B2B SaaS performance marketing experience
- Experience personally managing $500K or more in annual paid media budget
- Hands-on expertise building, auditing, and optimizing Google Ads campaigns independently
- Hands-on expertise building, auditing, and optimizing LinkedIn Campaign Manager campaigns independently
- Experience running paid media across materially different buyer segments
- Account-based paid media experience, including target-account audiences and sales-agreed named account lists
- Experience building landing pages and forms in HubSpot, including native A/B testing
- Expertise with Google Tag Manager, GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated lead-source reporting
- Salesforce fluency for pipeline and closed-won reporting
- Strong writing skills for ad copy, landing pages, and offers
- Analytical rigor to size opportunities and design statistically significant tests
- Current authorization to work full-time in the United States without visa sponsorship
Loadsmart Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Loadsmart and has not been reviewed or approved by Loadsmart.
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Leave & Time Off Breadth — Unlimited PTO (“Loadie Time Off”) and sick time are described in postings as available without a limit, broadening flexibility for time away. Availability is noted across many U.S. roles, though exact application can vary by position and location.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is consistently cited in job postings, indicating a solid core health offering. This breadth forms a standard tech-style benefits baseline for U.S. employees.
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Equity Value & Accessibility — Stock options are frequently offered and positioned as competitive alongside base pay and other benefits. This ownership component is presented as a meaningful part of total rewards.
Loadsmart Insights
What We Do
We are industry veterans and data-scientists using innovative technology to fearlessly reinvent the future of freight. As the ‘nerds of logistics’, we seek intelligence in data to solve deep-rooted inefficiencies in the industry. We give shippers, brokers and carriers access to our data connections (linking supply and demand) and suite of award-winning solutions to strike the perfect balance of cost and service. We’re creating a more efficient and environmentally responsible way to move more with less. For more information, please visit: https://loadsmart.com
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