Senior Outbound Product Manager

About WorkSpan

The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling.
WorkSpan is building the world’s largest, trusted co-selling network.
WorkSpan already has seven of the world’s ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies.
With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it.
Join our team for the opportunity to:
●    Own your results and make a tangible impact on the business
●    Develop a deep understanding of GTM working closely with leadership across sales & marketing
●    Work with driven, passionate people every day
●    Be a part of an ambitious, supportive team on a mission

Be the external face of the product and drive revenue growth through competitive differentiation, strategic positioning, compelling narratives, and sales enablement that helps our go-to-market teams win deals and expand accounts.

This is a market-facing role that owns how we position, message, and sell WorkSpan products—not how we build features.

• Significantly contribute to external narrative, positioning, and messaging
• Develop GTM strategies and launch plans for new products and major releases
• Conduct market sizing and competitive analysis to identify opportunities
• Ensure WorkSpan maintains clear competitive differentiation

Sales Enablement & Revenue Acceleration

• Create compelling sales tools: pitch decks, demo scripts, battle cards, objection handling guides, ROI calculators, and collateral
• Deliver product demos and presentations to Field Teams and support high-value deals
• Support executive briefings, RFP responses, and prospect meetings
• Develop customer success stories, case studies, and reference architecture

Customer & Market Insights

• Engage with customers and prospects to understand pain points and important problems/opportunities
• Translate customer needs into compelling value propositions (not feature requirements)
• Conduct win/loss interviews to refine messaging and competitive strategy
• Engage in user research to validate positioning concepts and market impact

Cross-Functional Collaboration

• Partner with Marketing on campaigns, content, and demand generation; work with Sales leadership on target accounts, objection handling, and deal strategies
• Collaborate with Product, Design, and Engineering teams to provide market feedback
• Support Professional Services and Partners with training and customer onboarding materials

Required Qualifications:

Required:

• 10+ years B2B SaaS experience, preferably Enterprise CRM, ERP, or partnership/ecosystem management platforms 
• 5+ years in Product Marketing, Outbound Product Management, or Sales Engineering with proven revenue impact 
• Deep GTM expertise: positioning, messaging, sales enablement, competitive analysis, launch management 
• Exceptional communication skills: craft compelling narratives for technical and business audiences 
• Sales-facing experience: comfort presenting to executives, supporting deals, training teams 
• Data-driven approach to analyzing win/loss data, metrics, and market trends 
• Hyper-growth/startup experience scaling products from ground up

Strongly Preferred:

• Understanding of partner ecosystems, co-selling, and channel sales
• Familiarity with hyperscaler partnerships (AWS, Microsoft, Google Cloud)
• Background in marketplace transactions, private offers, or ISV/SaaS go-to-market
• Experience with AI/ML product positioning and enterprise adoption strategies

Technical Fluency (coding not required):

• Ability to understand technical architectures, APIs, and integrations well enough to articulate value
• Comfortable delivering product demos and technical presentations
• Can translate technical capabilities into business outcomes
• Ability to grasp things quickly and get into the details when needed

What this role is NOT:

❌ Not an Inbound PM role: You won't own product roadmaps, write detailed requirements, or manage engineering delivery
❌ Not a feature PM: You'll influence what gets built based on market feedback, but Product Managers own the "what" and "how"
✅ This is an individual contributor role focused on GTM execution and sales enablement

💰Competitive salary, equity, and performance bonus

🏖 Unlimited vacation

🤕 Paid sick leave

💻 Latest MacBook

🏥Medical insurance

🏋 Monthly Wellness Stipend

🍼 Paid maternity and paternity leave
🏡 Work from Office

💡 We created the fast-growing Ecosystem Business Management category

🚀 We're growing rapidly, and the sky’s the limit - we just raised a Series C to help us expand

🦄 We've built an extremely efficient go-to-market engine

🥇 Work with a talented team you'll learn a lot from

🙏 We care about delivering value to our awesome customers

🗣 We are flexible in our opinions and always open to new ideas.

💡 We innovate continuously, with a focus on long-term success

🌍 We know it takes people with different ideas, strengths, backgrounds, cultures, weaknesses, opinions, and interests to make our company succeed. We celebrate our differences and are lucky to have teammates worldwide.

🤝 Buddy system: It's dangerous to go alone, so we got you a buddy 🙌. In some realms, they use the term mentor, but we don't think that is a good description. Your buddy will be mentoring you, but he/she will also be your friend and your first point of contact during the onboarding period.

❓ What is WorkSpan? https://www.workspan.com/what-is-workspan/

💰 We Raised our Series C for $30M in 2022: https://bit.ly/3RUnTaa

💙 Our values: https://www.workspan.com/careers/

https://www.youtube.com/c/WorkSpan/videos

https://www.linkedin.com/company/workspan/posts/

WorkSpan ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.