Senior Mobile Product Manager

What You’ll Love About Us:

• A strategic builder, not just a shipper - you can spot what mobile users want before they ask for it
• A data-informed decision-maker who blends instinct with analysis
• A partner to engineering who respects the complexity of native dev and QA cycles
• A customer advocate who loves customer research, interviews, surveys and heatmaps
• A cross-functional collaborator who builds trust and momentum across teams
• A retention-obsessed optimizer who sees the app as a driver of subscriber loyalty

About Scentbird:

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment

• Deck of Scarlet: Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty.

• Confessions Of A Rebel: We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender.

• Goodhabit: Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern day skin stressors. We’re developing clean, conscious, and effective skincare solutions that keep you connected, and your skin, protected.

• Sanctuary: Our newest brand to the Scentbird family. This fragrance, just like the playful creature that was its muse, this scent opens with an energetic blend of red berries and fresh bamboo as a nod to the Red Panda’s favorite foods, while pink pepper adds an extra lively twist. Verdant notes like white tea, violet, and oakmoss pay homage to its habitat in the Himalayan Forests and mountains of China, as cashmere woods evoke a soft, cuddly feeling.

• Drift: drift is uprooting the traditional air-care market. With beautifully designed products that blend in with bespoke scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. drift’s subscription customer base is loyal and growing fast.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED.

Senior Mobile Product Manager

We’re looking for an individual contributor to own and evolve the Scentbird iOS/Android app - a key revenue channel and the primary touchpoint for some of our best customers. This isn’t a maintenance role. You’ll drive innovation in mobile-native features, user flows, and in-app engagement - not just achieve feature parity with the web experience.

You’ll partner deeply with engineering, design, analytics, and architecture to deliver high-quality, high-retention app experiences - backed by A/B tests, user insight, and strong product instinct. Our mobile app is not an afterthought - it’s the foundation of long-term customer value.

What You’ll Be Responsible For:

• Define the product vision, strategy, and roadmap for the Scentbird through the lens of a native app expert (iOS + Android)
• Own full lifecycle: ideation → discovery → delivery → measurement → iteration
• Prioritize opportunities that improve app retention, order volume, and LTV
• Collaborate with engineering on native feature architecture, development best practices, QA release cycles, and app store processes

• Lead mobile-specific product thinking: push notifications, widgets, deep links, GPS, camera, in-app navigation, personalization
• Partner with design to evolve the in-app experience using platform-native patterns - while maintaining brand consistency
• Work with architecture to plan scalable integrations and avoid rework across mobile/web

• Own user flows, conversion funnels, onboarding, and subscription surfaces within the app
• Use data (Mixpanel, GA4), screen recordings, and usability studies to guide UX improvements
• Partner with a mobile UI/UX designer, but retain decision-making authority on all product-side UX
• Interweavin ML and AI into our every day experience in a seamless way that benefits our users experience

• Act as Product Owner for a dedicated mobile development team
• Write user stories, manage the backlog, and drive sprints (refinement, planning, review)
• Maintain close coordination with architecture and peer PMs to manage dependencies and app/web parity where needed

• Own app-specific KPIs: D30/D90 retention, engagement, recency, economic KPIs
• Design A/B tests and MVP experiments to validate changes before scale
• Monitor and report app performance trends regularly to leadership and peers

• Collaborate with Web Teams, Retention, Conversion Rate Optimization, CX, and Ops to align on campaign rollout and app-surface priorities
• Ensure app UX supports broader customer journey goals across email, push, and site
• Act as a mobile product evangelist within the broader org - sharing trends, experiments, and learnings

What You’ll Need to Have: 

• 10+ years in digital product management with at least 7 years focused on mobile apps
• Experience with monthly subscriptions, ideally in a B2C delivery based product 
• AI / ML knowledgeable and understands how customers react and use these tools in online commerce
• Proven track record shipping native mobile app features with measurable retention or LTV impact
• Deep understanding of iOS/Android capabilities and app lifecycle: build → QA → store submission → phased rollout
• Experience managing app UX in partnership with design
• Fluency in product analytics tools (Mixpanel, GA4, Amplitude, etc.) and experimentation frameworks
• Familiarity with app-specific constraints and levers (push infra, biometric auth, app tracking transparency, etc.)
• Strong collaboration skills with engineering, design, marketing, and architecture