WPP

Senior Media Activation Manager, Display & Programmatic

Posted 5 Hours Ago

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Singapore, SGP

In-Office

Senior level

AdTech • Marketing Tech

The Role

Leads strategic planning, execution, optimization, and operational standardization for display and programmatic campaigns across APAC markets. Manages direct reports, oversees campaign delivery and KPIs, develops media strategies, ensures platform compliance and data integrity, and serves as a senior client contact. The role requires expertise across DSPs, ad-tech, audience and inventory tactics, supply path optimization, privacy changes, performance analytics, and cross-functional project management.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Made for Google

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work delivered for Google for over 17 years. MFG is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business.

Role Summary and Impact

As a Senior Media Activation Manager, Display & Programmatic within the APAC programmatic team, you will lead the strategic planning, execution, and ongoing optimization of display and programmatic media campaigns across key APAC markets for Google. In this leadership position, you will oversee end-to-end display operations, guide direct reports, and act as a senior point of contact for client stakeholders and internal cross-functional leads.

Campaign objectives are primarily focused on Direct Response (usage, acquisition, ROAS) across open exchange and direct publisher deals. You will ensure flawless campaign execution, drive operational standardisation, and spearhead innovative Display & Programmatic strategies across demand-side platforms (DSPs) and self-service ad platforms.

Role responsibilities include:

Directly leads display strategy and media activation across assigned high-priority APAC markets and regional client accounts.
Line manages and mentors activation executives and managers, overseeing workload allocation, quality assurance, and professional development.
Allocates ~60% of time to senior portfolio management and strategy, and ~40% to team development, process innovation, and cross-functional workstreams.
Owns the end-to-end delivery of comprehensive display media plans, strategic wrap-ups, and milestone deliverables aligned with client communications strategy and business goals.
Enforces strict compliance with platform best practices (DSP/AdPlatform setup, naming conventions, campaign structures, frequency management, and pre-bid parameters).
Oversees team pacing and delivery routines, ensuring 100% data integrity, on-time client reporting, and active management of campaign KPIs.
Ensures campaigns consistently hit target benchmarks by end-of-quarter (KPI targets, 65%+ Viewability, 98%+ Pacing), proactively resolving potential bottlenecks or pacing issues.
Drives sophisticated performance optimization strategies across programmatic platforms, evaluating raw data to extract actionable insights and incremental growth opportunities.
Leads continuous evaluation and evolution of display buying best practices in response to cookieless changes, privacy regulations, and shifting ad-tech dynamics.
Serves as subject matter expert on display channels, inventory tactics, contextual solutions, audience data integration, and supply path optimization (SPO).
Collaborates seamlessly with adjacent disciplines, including Data Strategy, Analytics, AdOps, Strategy, and Experience teams to deliver holistic media solutions.
Maintains a deep understanding of the global programmatic ad-tech ecosystem (publishers, SSPs, DSPs, measurement vendors, clean rooms).
Oversees complex project management across multiple concurrent product launches, ensuring high quality standardisation and timely escalation management.
Proactively communicates key business highlights, strategic successes, and escalation paths to line management and senior client leads.

Background Experience

5–7 years of hands-on work experience in programmatic and display media activation within an agency, trading desk, or ad-tech environment.
Proven track record of managing direct reports, developing talent, and leading media activation teams.
Advanced expertise in planning, launching, and optimizing campaigns via enterprise DSPs (e.g., DV360, Amazon DSP) and self-service ad platforms (Google Ads).
Extensive experience managing multi-market campaigns delivering against both Brand awareness and Direct Response performance KPIs.
Deep understanding of programmatic buying models (Open Exchange, PMP, Programmatic Guaranteed) across desktop, mobile, and connected devices.
High attention to detail, exceptional organizational capabilities, and a structured approach to quantitative testing and multivariate optimizations.
Excellent relationship management and communication skills, with proven ability to present complex ad-tech concepts to senior client stakeholders.
Strong analytical capabilities with high proficiency in analyzing complex data sets, identifying insights, and framing strategic solutions.
Advanced proficiency in Google Sheets / Excel (pivot tables, complex formulas, data modeling, automated reporting frameworks).
Active involvement in the programmatic and mar-tech industry with an up-to-date knowledge of privacy updates, signal loss solutions, and broader advertising trends.

Desirable

Deep hands-on experience across the full Google stack (DV360, Google Ads, CM360, GA4).
Experience with Dynamic Creative Optimization (DCO) setups and feed-based creative integration via Creative Management Platforms (CMPs).
Direct experience partnering with data science and analytics teams on advanced measurement frameworks (brand lift, conversion lift, incrementality, panel testing, regression analysis).
Google Analytics certification.
Prior experience overseeing regional display activations across diverse APAC countries and local language markets.
Experience working with offshore teams
Experience deploying AI-powered productivity and automated solutions

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical,and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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Please read our Privacy Notice for more information on how we process the information you provide.

Skills Required

5–7 years of hands-on experience in programmatic and display media activation within an agency, trading desk, or ad-tech environment.
Proven experience managing direct reports, developing talent, and leading media activation teams.
Advanced expertise planning, launching, and optimizing campaigns through enterprise DSPs such as DV360 and Amazon DSP, and self-service platforms such as Google Ads.
Extensive experience managing multi-market campaigns against brand awareness and direct response performance KPIs.
Deep understanding of Open Exchange, PMP, and Programmatic Guaranteed buying models across desktop, mobile, and connected devices.
High attention to detail, exceptional organizational capabilities, and a structured approach to quantitative testing and multivariate optimization.
Excellent relationship management and communication skills, including presenting complex ad-tech concepts to senior client stakeholders.
Strong analytical capabilities and proficiency analyzing complex datasets, identifying insights, and framing strategic solutions.
Advanced proficiency in Google Sheets or Excel, including pivot tables, complex formulas, data modeling, and automated reporting frameworks.
Active involvement in the programmatic and mar-tech industry, with current knowledge of privacy updates, signal-loss solutions, and advertising trends.
Deep hands-on experience across the Google stack, including DV360, Google Ads, CM360, and GA4.
Experience with Dynamic Creative Optimization setups and feed-based creative integration through Creative Management Platforms.
Experience partnering with data science and analytics teams on brand lift, conversion lift, incrementality, panel testing, or regression analysis.
Google Analytics certification.
Experience overseeing regional display activations across diverse APAC countries and local-language markets.
Experience working with offshore teams.
Experience deploying AI-powered productivity and automated solutions.

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.