Jobs at WPP

Lead retail search activations across retailer media networks (Amazon, Walmart, Criteo, etc.), manage a team, develop keyword and bid strategies, execute campaign setup and optimization, report performance, ensure compliance, liaise with retail partners, and manage invoicing/reconciliation to maximize retail media investment.

Train and support programmatic display planning and buying, implement and optimise campaigns, manage QA and billing accuracy, produce client reporting and insights, and build relationships with media partners and internal teams to drive campaign performance and revenue growth.

Lead Tesco-specific data strategy, architect audience and platform integrations, drive use of Open Intelligence, InfoSum and Agentic AI, ensure GDPR-aligned governance, and manage a team delivering analytics, predictive models and activation across media and owned channels.

Manage campaign implementation, ad ops, tag management and martech to ensure correct creative delivery, measurement, and reporting. Optimize campaigns toward KPIs, QA measurement tools, and communicate technical solutions to internal teams and clients.

Design, build, and maintain scalable ETL/ELT data pipelines and data architectures on the Measure platform. Work with GCP (BigQuery, Cloud Storage, Cloud Functions, Composer), dbt, and Adverity to ensure data quality, integrity, and performance. Collaborate with BI, analytics and planning teams to translate requirements, optimize queries, and support reporting and analytics for digital marketing and ad-tech data.

Lead day-to-day management and strategic development of UK government influencer campaigns. Serve as senior client contact, ensure compliant campaign delivery, collaborate with internal teams, monitor performance, optimise reporting, grow the account, and manage and develop junior team members within complex approval environments.

Lead digital planning and execution for clients with a focus on programmatic and data-led approaches. Manage and grow a team, own campaign planning, optimisation, and reporting across paid social, display and video to meet client KPIs. Drive test-and-learn, deliver insights, and collaborate with agency experts to integrate digital into wider comms strategy.

Manage day-to-day client relationships and lead activation, optimisation, and growth of paid social campaigns across platforms. Own budget pacing, testing, audience and creative strategies, performance reporting, and line-managing junior team members. Collaborate with planning, creative, data, and analytics to drive campaign performance and present insights and recommendations to clients.

Lead campaign activation for a portfolio of high‑spend clients, ensuring operational excellence, margin and billing oversight, testing strategy, AI-driven measurement, troubleshooting, automation, stakeholder communication, and direct management and development of Campaign Management Executives.

Support influencer and creator campaigns: discover and vet creators, manage outreach and negotiations, coordinate briefs and deliverables, monitor live posts, compile performance reports, and maintain creator relationships across platforms.

Manage end-to-end influencer and social marketing campaigns: develop strategies, select and negotiate with influencers, oversee content approvals, manage timelines and budgets, monitor performance and recommend optimizations to meet client objectives.

Lead development of creative and performance strategies for influencer and media campaigns. Analyze briefs and research insights, contribute integrated and culturally relevant ideas, support proposal development, align creative strategy with campaign teams, review client materials, and lead data-informed brainstorming.

Lead planning and execution of digital media campaigns, manage client relationships, coordinate across data, creative and media teams, leverage WPP's AI-driven media platform to optimize performance, analyze campaign metrics, provide strategic recommendations, and mentor junior staff while supporting business development.

Define and track AI feature success metrics, design and analyze experiments (A/B tests), build AI prototypes, explore data to inform product decisions, create dashboards, improve model interpretability and fairness, and collaborate with product and engineering teams to align models with product goals.

Manage end-to-end influencer and social marketing campaigns: develop strategies, select and contract influencers, oversee content and approvals, manage timelines and budgets, monitor performance and recommend optimizations to meet client objectives.

Plan and deliver end-to-end influencer campaigns: strategy, creator selection, contracting, budget negotiation, execution, reporting, optimization, client communication, and team mentoring, while coordinating across media, creative, social and commerce teams.

Serve as primary client contact to plan, execute, and optimise cross-channel advertising campaigns end-to-end. Develop strategies, manage budgets, coordinate internal teams, monitor performance using analytics tools, run A/B tests, produce insights and reports, and ensure timely billing and reconciliation.

Lead influencer marketing across a client portfolio: set strategy, manage teams, advise senior clients, oversee campaign quality, commercial performance, creator/talent relationships, measurement and reporting, and support pitches and cross-agency integration.

Manage and train a local programmatic team, enforce DV360/TrueView best practices, ensure consistent high-quality delivery to regional GOC teams, act as escalation point, support capacity planning, and provide coaching and career development.

Job description content is missing. Likely responsibilities for a Senior Executive, Paid Social include developing and executing paid social strategies, managing campaign setup and optimization across platforms (e.g., Meta, TikTok), analyzing performance and reporting, collaborating with clients and cross-functional teams, and mentoring junior staff.