Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
Job DescriptionThe CRM team at Wise is expanding to consolidate our efforts to develop our APAC region communications. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.
What’s the role?
We’re building money without borders for people and businesses and we need your help to make our APAC customer comms best-in-class.
So we’re looking for a CRM Manager to join our growing CRM team and lead our APAC CRM strategy and implementation. The CRM Manager will own, shape and deliver an effective communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications.
The role will be based in our Singapore office, with travel to London twice a year for CRM Global planning and will deliver best-in-class customer communications. The role will report into the APAC CRM team and follow the processes and practices agreed within the CRM team.
CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.
We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).
This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required..
Your Mission:
Develop and manage our APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
Collaborate with Product, Marketing, Creative, Engineering & Analytics teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in-product messages).
Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings
Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts.
Responsible for email calendar management, deliverability and monthly reporting
Implement the localisation process for Wise’s international campaigns
Maintain and implement a clear A/B testing plan for the APAC region
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Skills Required
- Mid-level professional experience in CRM, lifecycle marketing, customer communications, or a related field
- Experience developing customer lifecycle, segmentation, and engagement strategies
- Experience analyzing campaign performance and optimizing engagement and conversion
- Experience managing email calendars, deliverability, localization, database health, and compliance
- Liquid experience
- SQL experience
- Braze experience
What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
