At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.
The Impact You'll Have The Senior Marketing Strategist will balance strategy and project management skills as you develop and execute marketing programs. You're curious, flexible, customer-focused, resourceful and build strong relationships as you take on important projects to drive growth and retention. You'll own mid-large-size marketing projects, as you work with sales, product, insights and digital teams to develop and execute a marketing plan. You'll be a leader supporting a culture that focuses on finding new and better ways to do great things and puts the customer at the center of all you do. What You'll Do
- Leads development of strategic Commercial Markets marketing plans and owns the execution of winning go-to-market strategies for large and high-profile initiatives.
- Creates data-driven sales enablement materials that are aligned to strategic objectives and support key go-to-market B2B presentations and initiatives
- Partners closely with Sales and Product teams to translate business goals into marketing strategies, plans, and deliverables/promotional materials to drive enrollment growth; serves as Marketing expert in cross-functional working teams, with a strong ability to influence.
- Leverages market intel, performance reporting, and other data to inform plans. Continuously tests, learns, and looks for innovative marketing tactics and ways to incorporate insights to close gaps and drive growth.
- Drives best-in-class Marketing Planning and Review processes; measures and evaluates the effectiveness of plans and campaigns including acquisition and retention metrics and ROI.
- Leads execution and implementation of marketing and communications campaigns and projects, providing updates to project team and business partners on an on-going basis. Has strong project management experience from discovery to launch, with a proven track record in scope / timeline building and on-time execution.
- Manages acquisition strategies; coordinates internal production, creative and support teams, as well as external vendors and other business partners, to develop and implement marketing plans.
- Develops and owns marketing plans for winning go-to-market strategies.
- Collaborates with sales and product divisions on ongoing development of product and sales strategies.
- Develops reporting and utilizes data for insights. Continuously tests, learns and looks for new and better ways to accomplish goals.
- Executes implementation of marketing and communications plans and projects, providing updates to project team and business partners on an on-going basis.
- Supports measurement and evaluation of effectiveness for product and segment marketing programs including acquisition and retention metrics and ROI.
- Coordinates internal resources for production, creative and other support, as well as external vendors and other business partners as needed to develop and implement marketing plans.
- Helps build a culture of collaboration, innovation, ownership and putting the customer first.
- Performs additional responsibilities consistent with the scope and level of the role, as assigned.
- 5+ years of related communications/marketing professional experience.
- Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.
- Ability to communicate complex topics clearly and concisely, actively listen to anticipate stakeholder needs, and align others to drive informed decisions.
- Ability to analyze complex information, evaluate options, and work cross-functionally to drive resolution and prevent recurrence.
- Ability to effectively organize work, balance competing priorities, and manage time across complex assignments and competing deadlines.
- Experience in healthcare or regulated industries.
- Experience with Adobe Creative Suite, Salesforce Marketing Cloud, or similar tools.
- Strong skills in campaign development, audience segmentation, and market analysis.
- Proficiency with digital marketing platforms, analytics tools, and content management systems.
Role designation definition:
- Teleworking is working full time remote.
- Hybrid is a minimum of 2 days onsite.
- Onsite is full-time onsite.
Anchored in Connection
Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week – most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.
Compensation and Benefits $79,100.00 - $104,800.00 - $130,500.00 AnnualPay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.
We offer a comprehensive benefits package which may include:
Medical, dental, and vision insurance
Life insurance
401k
Paid Time Off (PTO)
Volunteer Paid Time Off (VPTO)
And more
To discover more about what we have to offer, please review our benefits page.
Equal Employment Opportunity StatementAt Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.
Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: [email protected].
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
Physical requirements.
Skills Required
- 5+ years of related communications or marketing professional experience
- Bachelor's degree, or two additional years of relevant experience in lieu of a degree
- Ability to communicate complex topics clearly, listen actively, and align stakeholders
- Ability to analyze complex information, evaluate options, and drive cross-functional resolution
- Ability to organize work, balance competing priorities, and manage complex deadlines
- Experience in healthcare or regulated industries
- Experience with Adobe Creative Suite, Salesforce Marketing Cloud, or similar tools
- Campaign development, audience segmentation, and market analysis skills
- Proficiency with digital marketing platforms, analytics tools, and content management systems
Blue Cross and Blue Shield of Minnesota Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Cross and Blue Shield of Minnesota and has not been reviewed or approved by Blue Cross and Blue Shield of Minnesota.
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Retirement Support — The program combines a 401(k) match with additional company retirement contributions and a cash balance pension. This multi-pronged design strengthens long-term financial security beyond standard offerings.
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Parental & Family Support — Benefits include fully paid parental leave, adoption/surrogacy/foster assistance, and childcare support. These resources provide meaningful support across diverse family needs.
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Leave & Time Off Breadth — PTO that increases with tenure, multiple paid holidays, personal days, and paid volunteer time are paired with flexible scheduling. This breadth supports sustained work-life balance across career stages.
Blue Cross and Blue Shield of Minnesota Insights
What We Do
Blue Cross and Blue Shield of Minnesota is a taxable, nonprofit organization with a mission to make a healthy difference in people’s lives. Chartered in 1933 as Minnesota’s first health plan, we’ve promoted wider, more economical and timely availability of health services for the people of Minnesota for 80+ years. Blue Cross® and Blue Shield® of Minnesota is a nonprofit independent licensee of the Blue Cross® and Blue Shield® Association.
