The Role
We are open to candidates based in CT, FL, or MA, with a strong preference for those located within 25 miles of our Farmington, CT or Boston, MA offices to support a hybrid work arrangement.
As Digital United’s Senior Marketing Specialist, you’ll be responsible for B2B go-to-market alignment and hands-on execution for our three agencies. Across multiple channels, you will use owned, earned and paid channels to drive awareness and demand of our agencies’ services. Success in this role will be measured by increased demand, visibility, and ultimately business opportunities. We’re looking for someone passionate about crafting and broadcasting compelling stories across the channels our targeted audiences are engaged.
The job is 20% strategy and 80% making things happen – you must be a do’er! We need someone who is passionate about writing and developing content for syndication across web, email, social channels and more. Additionally, you will focus on improving engagement with the content via web optimization and lead generation tactics, support new business operations and strategic industry leads to promote expertise, thought leadership, and opportunities within our key industries. On the strategy side, you’ll brainstorm and advise senior leaders on best practices and prioritizations based on data (engagement with content, lead gen activities, social activity.) To ensure success in this marketing quarterback role, a diverse team of smart, talented people across the agencies will support you as needed.
MEASURES:
RESPONSIBILITIES:
WHAT IT TAKES TO SUCCEED:
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $90,000 to $110,000 annually, with potential for bonuses, stock and additional benefits.
As Digital United’s Senior Marketing Specialist, you’ll be responsible for B2B go-to-market alignment and hands-on execution for our three agencies. Across multiple channels, you will use owned, earned and paid channels to drive awareness and demand of our agencies’ services. Success in this role will be measured by increased demand, visibility, and ultimately business opportunities. We’re looking for someone passionate about crafting and broadcasting compelling stories across the channels our targeted audiences are engaged.
The job is 20% strategy and 80% making things happen – you must be a do’er! We need someone who is passionate about writing and developing content for syndication across web, email, social channels and more. Additionally, you will focus on improving engagement with the content via web optimization and lead generation tactics, support new business operations and strategic industry leads to promote expertise, thought leadership, and opportunities within our key industries. On the strategy side, you’ll brainstorm and advise senior leaders on best practices and prioritizations based on data (engagement with content, lead gen activities, social activity.) To ensure success in this marketing quarterback role, a diverse team of smart, talented people across the agencies will support you as needed.
MEASURES:
- Growth in marketing and sales-qualified leads
- Increases in website traffic
- Improved social engagement and email performance
- Strong execution velocity across marketing tasks and campaigns
- Expansion of media mentions and speaking opportunities at tradeshows and business partners
RESPONSIBILITIES:
- DEMAND GENERATION
- Own the day-to-day execution of B2B marketing initiatives across Digital United and its entities (Primacy, ZenSource, Mediate.ly).
- Manage content updates, campaign launches, and ongoing optimizations with urgency and precision.
- Build and maintain marketing calendars, workflows, and processes to improve operational efficiency.
- Coordinate cross-functional inputs (sales, operations, product) to keep marketing deliverables on track.
- Work with senior leaders on marketing got-to-market strategy evolution based on data and market insights.
- Partner with internal sales, industry and solution Subject Matter Experts (SMEs)
- Support campaign creation, gated content landing page and DRIP campaign optimization.
- Optimize sales funnel — from awareness to conversion — using data to drive continuous improvement.
- Manage Salesforce marketing automation tasks to support list building, segmentation, and nurture flows.
- CONTENT & COMMUNICATIONS
- Work with SMEs to publish marketing content including blogs, newsletters, email campaigns, case studies, and social posts.
- Create best practice templates around positioning, solutioning and differentiation proof points.
- Ensure messaging remains on brand.
- Provide quarterly updates on direct competitors.
- Tap internal SMES for any support including Creative, Developers and other experts.
- Own industry conference strategy and execution details.
- ANALYTICS & REPORTING
- Track performance across SEO, web analytics, email platforms, CRM, and social.
- Build dashboards and reports.
- Support alignment across DU entities, ensuring campaigns and updates flow smoothly across Primacy, ZenSource, and Mediate.ly.
- Serve as a reliable connector between teams to maintain velocity and avoid bottlenecks.
WHAT IT TAKES TO SUCCEED:
- 5–10 years of hands-on B2B demand generating marketing experience, in a fast-paced multi-brand environment
- Required: Experience marketing professional services, demonstrated ability to market expertise, people, and outcomes. Agency experience preferred.
- Storytelling chops with ability to define, craft and syndicate our stories across multiple channels
- Best practices across the sales funnel from awareness to lead nurturing
- Data driven insights advising shifts in strategy and priorities
- Salesforce administrator skills
- Comfortable working across channels: web, LinkedIn and other social media channels
- Proficiency with marketing tools including AI, Google Analytics, CRM platforms and email
- A self-starter mindset; you run with the ball and make it happen
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
- Prolonged periods of sitting at a desk and working on a computer.
- Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
- Frequent communication via phone, email, and video conferencing.
- Work is performed in a temperature-controlled office environment with standard lighting and noise levels. Position may require occasional travel to client site.
Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $90,000 to $110,000 annually, with potential for bonuses, stock and additional benefits.
EEO & ACCESSIBILITY STATEMENT
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected]
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected]
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The Company
What We Do
Hello, we're Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Primacy's best-in-class, tenured experts work with purpose-driven leaders who have the power to redefine the future in our core 4 industries: education, financial services, health, and manufacturing. Together, we're proud to solve some of today's most important challenges to elevate the human experience. Outsized growth starts by visiting primacy.com.
