Senior Marketing Specialist

Posted 6 Days Ago
Be an Early Applicant
92024, Encinitas, CA
100K-120K Annually
Senior level
Insurance • Real Estate
The Role
The Senior Marketing Specialist will develop and manage social media strategies, create content for digital and print campaigns, analyze marketing effectiveness, manage budgets, and collaborate with leadership on brand strategies while keeping up with industry trends.
Summary Generated by Built In

Who We AreFor over 25 years, Pango Group has been one of California's leading independent escrow resources, and much of that is accredited to building a people-first culture. We’re firm believers that when a company holds true to its mission, vision, and values and invests in its people, the sky's the limit when it comes to creating amazing partnerships, happy clients, and a fulfilled team of employees. Our partnership with First American brought together two people-first companies, and that’s been an integral part of our mutual success, including being named one of the Los Angeles Best Places to Work for the eight consecutive years and Fortune 100 Best Companies to Work For list for nine consecutive years. We hire hungry, humble, and smart individuals (that’s why you’re here!) and believe the inclusion of everyone is very important. This is true throughout all of our brands and offices, which has led us to be included in more than 50 regional best places to work.

What We DoThe Marketing Specialist covers a wide variety of marketing specialties included but not limited to those below. Incumbents in these positions can be focused on one specialty for much of their time or can be cross-functional with focus on more than one of the specialists listed below. In addition, these specialties may deliver content & communications via a variety of methods such as digital, print and publication etc.Responsibilities

  • Create and manage an effective social media strategy for the SoCal DFPI Escrow channels (content, messaging, and strategy)
  • Design and create content for social and Print campaigns that align with our social media strategy
  • Provide reports to analyze the effectiveness of all marketing efforts (traditional and digital)
  • Manage costs and budget criteria for all marketing related activities
  • Maintain the SoCal DFPI Escrow channels website
  • Manage all internal and external promotions of SoCal DFPI Escrow channels initiatives across respective media channels
  • Collaborate with leadership on brand strategy for new business ventures
  • Stay current on industry news, trends, tactics, and strategies and educate leadership on new opportunities that can be leveraged to provide the best guest experience (new and existing)

Skills

  • Strong organizational and project management skills; attention to detail and ability to multitask
  • Strong awareness of the industry
  • Digital photography, graphic and video production
  • Strong understanding of social media (organic and paid)
  • Strong computer skills, including Adobe Creative Suite applications

Qualifications

  • Minimum 5 years marketing experience with emphasis on the social media marketing
  • Ability to multitask in a fast paced work environment while maintaining attention to detail
  • Demonstrated ability to create strategic social media campaigns for multi-brand organizations

Pay Range: $100,000.00 - 120,000.00 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

The Company
HQ: Santa Ana, CA
13,104 Employees
On-site Workplace
Year Founded: 1889

What We Do

First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services.

First American Title Insurance Company provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals to facilitate real estate purchases, construction, refinances or equity loans.

First American's thorough title searches, title clearance and title insurance policies help to produce clear property titles and enable the efficient transfer of real estate.

As one of the largest title insurance companies in the nation, First American offers title insurance and settlement services through its direct operations and an extensive network of agents throughout the United States and internationally.

First American Title Insurance Company traces its history to 1889 and is the largest subsidiary of First American Financial Corporation (NYSE: FAF).

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