Senior Marketing Specialist (Hybrid)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

We are seeking a Marketing Specialist to join our dynamic marketing team. This individual will be an experienced, client-centric marketer, who will help support our Capital Markets segment strategy and Capital Markets NAMR go-to-market programs for Broadridge. The Broadridge Capital Markets business is poised for tremendous growth, and marketing plays a key role in its short, medium and long term growth ambitions.

The candidate should have segment or industry marketing experience, preferably in the financial services or technology industry, and have a good understanding of the financial markets ecosystem. The candidate should have experience in developing B2B marketing strategies and in building marketing campaigns and sales tools that deliver measurable results. In addition, the candidate must be able to thrive in a changing, highly complex, fast-paced environment – always taking a proactive approach.

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work from home.
Responsibilities:

• Support the development of the Capital Markets segment marketing strategy, in the US, aligned to business strategy and sales goals, and assist in managing the overall CM quarterly plan

• Partner with Segment, Regional and central marketing teams (Brand, Digital Events, PR), and with business and sales leaders, to develop integrated marketing campaigns

• Execute an appropriate mix of multi-channel, digital-first marketing tactics to deliver consistent and sustained marketing messages that reach the target audience to drive greater engagement and leads

• Advance our client/prospect engagement via digital marketing strategies

• Manage our digital and social presence, and guide and assist with our PR initiatives.

• Coordinate, plan, and assist in executing our events strategy

• Embrace a performance-based marketing culture.

• Be creative! Innovate! Take risks! Learn!

• Maintain a calendar of all segment and region-specific efforts to proactively keep marketing colleagues and internal partners informed.

• Initiate and support new ideas, programs and processes to drive greater impact.

• Ensure all our marketing and communications effectively support and enhance the Broadridge brand.

• Measure and report on the impact of marketing activities to maximize ROI.

• Monitor competitor marketing activity and relevant customer trends.
   

Skills & Competencies

• Campaign management - ability to deliver end-to-end execution across multiple campaigns; ability to prioritize workload, and work under tight deadlines, delivering projects on time and within budget.

• Communications/presentation skills – communicate effectively across organizational levels and with different constituencies

• Change management/agility – display a spirit of continuous improvement; Open to new challenges and willing to learn new skills; comfortable living in the gray

• Relationship-building skills – able to develop networks throughout BR; Strong relationship-building skills; a natural networker who enjoys meeting new people

• Influence –strong interpersonal skills to influence key stakeholders and build support.

• Emotional intelligence – display awareness, empathy, acuity

• Teamwork/collaboration – collaborate across teams and the broader organization; can “roll up your sleeves” to do the work as needed; Strong team player and can also work independently when required

• Global mindset – experience and/or comfort working in a global organization

• Business acumen – display some level of knowledge and awareness of the industries and businesses in which Broadridge and its competitors operate

• Marketing/brand acumen – experience in several aspects of the B2B marketing mix; Understanding of how to operate in a global marketing model

• Digital: Digital-first thinker. Deep understanding on how to leverage and optimize digital channels to deliver high performing marketing programs
   

Qualifications

• B2B marketing professional with 3-5 years of experience in a financial services and/or tech company. Experience in capital markets is preferred.

• Experience in developing go-to-market strategies and tactics that deliver strong business and marketing results.

• Strong communication skills (spoken & written) and ability to effectively partner with key stakeholders.

• Broad, hands-on knowledge and experience in digital marketing with expertise in social and digital content marketing.

• Experience in some of the following area: events, PR, content marketing, brand initiatives.

Salary range $80,000 - $85,000. Bonus Eligible.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings

#LI-MJ1

Broadridge associates helped us envision our Connected Workplace - a work model that allows associates around the globe, dependent upon their role responsibilities, to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.
We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates diversity in all its dimensions.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here to view the "EEO is the Law" poster.

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [email protected].