Senior Marketing Operations Manager

Posted 4 Days Ago
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Pasig City, Eastern Manila District, National Capital Region, PHL
In-Office
Senior level
Artificial Intelligence • Professional Services • Consulting • Automation
The Role
Lead MarTech administration and reporting as the HubSpot owner, manage integrations with Salesforce and intent/data tools, maintain clean lead/account data, build dashboards, and drive campaign strategy and execution including triggered email programs, lead scoring, segmentation, and oversight of an offshore operations team.
Summary Generated by Built In

We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Reasonable Accommodations Statement

We're looking for a Senior Marketing Operations Manager to be the technical and operational backbone of our marketing org. This is a hands-on role with two primary areas of focus:

1. Run the MarTech stack — you're the admin and source of truth for HubSpot, ZoomInfo, and Cognism, and you work hand in hand with our Salesforce Admin team to keep both systems in sync. Working directly with an off-shore team to enrich leads, apply attribution to build the reporting that leadership relies on.

2. Lead execution on strategic campaigns — Scoping updates to our triggered email programs, lead scoring, personas and segmentation strategy for new initiatives — while laying the groundwork for implementing AI in our campaign Ops.

You'll partner closely with demand gen, Business Development, our SFDC Admin team, and marketing leadership. You know HubSpot deeply, you're very comfortable in Salesforce, you think in segments and workflows, and you're as effective in the weeds of a build as you are out front aligning stakeholders and running the execution plan.

What You'll Own

MarTech Stack Administration & Reporting

· Serve as lead admin for HubSpot (Marketing Hub) and the broader stack, including our data/intent tools (ZoomInfo and Cognism) and their integration with Salesforce.

· Manage lead and account data end to end: auditing, cleansing, deduping, and enrichment so targeting and reporting stay trustworthy.

· Partner closely and communicate constantly with the Salesforce Admin team to keep the HubSpot ↔ Salesforce sync clean — field mapping, lifecycle stages, lead routing, and data integrity across both systems.

· Maintain and expand the marketing reporting layer: dashboards for funnel conversion, MQL velocity, campaign performance, and pipeline contribution that leadership can actually use.

· Administer users, permissions, integrations, and net-new tooling; evaluate and pilot new capabilities (including existing AI features already in the stack).

Campaign Strategy & Execution Leadership

· Scope and project-manage the bigger integrated and targeted campaigns — from brief to build-out to launch — owning timelines, dependencies, and the marketing-ops side of delivery.

· Design and maintain triggered/behavioral email programs and nurture workflows tied to real signals, not just batch sends.

· Own lead scoring: build, test, and tune models that reflect fit and intent, and keep them aligned with sales. Set roadmap for AI models in segmentation.

· Work alongside an offshore marketing operations team (3 People), setting priorities, reviewing work, and incorporating campaign capabilities globally.

· Act as the operational point of contact for campaign stakeholders — translating goals into segmentation, workflows, and measurable programs, and keeping cross-functional work moving.

Join the A-Team and experience the A-Life!

Skills Required

  • Deep HubSpot (Marketing Hub) administration experience
  • Strong Salesforce knowledge and experience maintaining HubSpot–Salesforce sync
  • Experience with ZoomInfo and Cognism (data/intent tool administration)
  • Proven experience managing lead/account data: auditing, cleansing, deduping, enrichment
  • Marketing reporting/dashboard creation for funnel, MQL velocity, campaign performance, and pipeline contribution
  • Design and maintenance of triggered/behavioral email programs and nurture workflows
  • Lead scoring design, testing, tuning, and alignment with sales
  • Project management experience for integrated campaigns and cross-functional stakeholder alignment
  • Experience leading or working with an offshore marketing operations team
  • Familiarity with implementing or piloting AI features within marketing/campaign operations
Am I A Good Fit?
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The Company
9,500 Employees
Year Founded: 2006

What We Do

Acquire Intelligence is a global business transformation company and leading provider of business process outsourcing (BPO) and AI consulting services. Using their Automate, Eliminate, Reallocate framework, they blend process improvement and automation with global outsourcing to help businesses eliminate inefficiencies, drive scale, and achieve real-world outcomes.

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