Senior Marketing Operations Analyst - India

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Karnataka, IND
Remote
Senior level
Artificial Intelligence • Cloud • Information Technology • Software • Big Data Analytics
The Role
Operate and optimize marketing automation workflows: build and QA Marketo emails, manage list imports, create audience segments, maintain lead flow and Marketo-SFDC sync, manage suppression/unsubscribe processes, document workflows, and propose automation and process improvements to support global GTM operations.
Summary Generated by Built In

Are you ready to unlock intelligence?

If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

About the role

Kong's Marketing Operations team is the operational backbone of the go-to-market engine. This role is built around execution, but it doesn't stop there. You'll own the day-to-day intake queue, turning marketer requests into clean, accurate, on-time programs in Marketo. And you'll bring enough curiosity and systems thinking to spot what's inefficient, broken, or worth automating, and say something about it.

You'll work closely with a globally distributed team supporting the systems, processes, and data infrastructure that connect marketing activity to pipeline.

 

What you'll do

  • Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation

  • Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce

  • Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps

  • Maintain lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync health

  • Handle operational workflows including suppression list updates, unsubscribe management, and compliance record corrections

  • Identify recurring patterns in the intake queue and propose process improvements or automation before someone has to ask twice

  • Document execution workflows and build repeatable checklists so output quality stays consistent at volume

  • Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them against real use cases

 

What you bring

  • 4-6+ years in marketing operations, revenue operations, or a GTM systems role

  • Strong hands-on Marketo experience: email execution, smart lists, tokens, program architecture, and troubleshooting

  • Working knowledge of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land correctly

  • Comfort with data: list hygiene, field normalization, deduplication logic, and compliance requirements (GDPR, CAN-SPAM)

  • A process improvement instinct: you see how something works and immediately think about how it could work better

  • High accuracy and attention to detail; you QA your own work before it goes live and own the fix when it doesn't

  • Ability to manage a queue of concurrent requests, prioritize effectively, and communicate proactively when something is blocked

  • Comfortable working autonomously and asynchronously with a globally distributed team

Nice to have

  • Experience with HTML email editing

  • Hands-on experience with GTM orchestration or workflow automation tools such as Clay, Zapier, or similar

  • Familiarity with data platforms like Snowflake or BI tools like Tableau

  • Exposure to lead scoring models and attribution methodology

  • Background in B2B SaaS or a technical product environment

 

What we're looking for beyond the resume

Someone who takes pride in execution quality and doesn't let a request go out the door with a broken link or the wrong segment. Who also notices when the same type of request comes in for the tenth time and asks whether it should be automated instead. The work is high-volume and detail-intensive, and the best person in this role will do it well while quietly making it easier for everyone around them.

#LI-SP1

About Kong:

Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.

Skills Required

  • 4-6+ years in marketing operations, revenue operations, or GTM systems
  • Strong hands-on Marketo experience: email execution, smart lists, tokens, program architecture, troubleshooting
  • Working knowledge of Salesforce to validate sync behavior and attribution
  • Comfort with data: list hygiene, field normalization, deduplication logic, compliance (GDPR, CAN-SPAM)
  • Process improvement instinct and ability to propose automation
  • High accuracy, attention to detail, and ownership of fixes
  • Ability to manage a queue of concurrent requests, prioritize, and communicate blockers
  • Comfortable working autonomously and asynchronously with a globally distributed team
  • Experience with HTML email editing
  • Hands-on experience with GTM orchestration or workflow automation tools (e.g., Clay, Zapier)
  • Familiarity with data platforms like Snowflake or BI tools like Tableau
  • Exposure to lead scoring models and attribution methodology
  • Background in B2B SaaS or a technical product environment

Kong Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kong and has not been reviewed or approved by Kong.

  • Fair & Transparent Compensation Pay is considered competitive for many roles, particularly in senior and technical positions, with bonuses and overtime enhancing earnings for some. Compensation is generally described as strong across a range of functions.
  • Leave & Time Off Breadth Policies such as flexible time off, company Unplug Days, U‑First Fridays, and a paid sabbatical create multiple avenues for rest and personal development. These offerings support work‑life balance for a distributed workforce.
  • Equity Value & Accessibility Stock options and an employee stock purchase plan enable broad participation in company equity. Equity is positioned as a meaningful component of total rewards alongside cash compensation.

Kong Insights

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The Company
Bangalore, Karnataka
800 Employees
Year Founded: 2017

What We Do

Kong Inc., a leading developer of cloud API technologies, is on a mission to enable companies around the world to become “API-first” and securely accelerate AI adoption. Kong helps organizations globally — from startups to Fortune 500 enterprises — unleash developer productivity, build securely and accelerate time to market.

Why Work With Us

It starts with how we show up for each other. We’ve created a workplace that’s intentionally flexible, deeply inclusive, and built for meaningful collaboration — whether virtual or in person. We trust our teams to own their work, and we give them the support, tools, and freedom to grow.

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