The Role
The Senior Marketing Manager leads marketing initiatives, manages budgets, cultivates brand identity, and drives customer acquisition in fintech and retail environments.
Summary Generated by Built In
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Marketing Manager is responsible to lead initiatives spanning user research, branding, and marketing analytics in a fast-paced start-up environment. As well as develop and execute global programs designed to drive B2C customer acquisition, engagement, and retention as well as B2B2C.
Responsibilities
- Develop and execute marketing strategy for Mexico, with end to end budget ownership and accountability for vintage gross margin against marketing investment.
- Drive in-store marketing across retail network with thousands of points of sale, including
- Align on joint marketing strategies with B2B retail partners and OEMs
- Ensure coherent brand and messages throughout the customer journey
- Co-ordinate with suppliers and field force sales team to ensure high coverage of quality materials at all points of sale
- Drive growth through seasonal and always on marketing
- Ensure strong local brand identity in PR and customer campaigns. Invest to develop local brand identity and appropriate positioning in B2C and B2B2C marketing
- Drive B2C business through B2C retail channel and digital campaigns to drive customer acquisition and retention
- Partner with the Country Manager and Head of Sales to implement and scale new go-to-market business model (new channels, new products, etc).
Qualifications
- Bachelor's degree marketing, communication, advertising, or studying in a field related to data analysis.
- 4+ years of experience with paid and retention marketing, as well as digital marketing, in consumer electronics and/or fintech industries. Experience serving underbanked customers is a plus.
- Track record of results in trade marketing, branding, and media expertise, with a strong bias for action
- Experience delivering commercial KPIs e.g. customer lifetime value, CAC, ROI, etc.
- Familiarity with Public Relation strategy
- Highly organized, self-motivated and able to work independently.
- Comfortable working across diverse subject areas and a fast learner.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Top Skills
Data Science
Machine Learning
Marketing Analytics
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
