Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.
Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.
Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.
If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.
About the RoleWe’re hiring a Senior Manager, Marketing to drive high-impact marketing programs and lead a small but highly effective marketing team. This is a hands-on, player-coach role where you’ll own and execute initiatives across events, content, and campaigns while setting priorities, developing talent, and driving team performance.
Reporting to our Chief Revenue Officer, you’ll partner closely with Sales, Customer Success, and Product to generate pipeline, strengthen Sprig’s position as the AI-native alternative to legacy survey tools, and create memorable experiences for research and product leaders.
This is a hybrid role, 4 days per week in our San Francisco HQ (Wednesday is optional work from home).
Your ImpactPrograms and pipeline
Develop and execute an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline
Partner with Sales and BDRs to align programs to target accounts and improve conversion of marketing-sourced pipeline
Track performance with clear attribution, reporting, and optimization of CAC and ROI
Drive consistent messaging and positioning across the website, events, content, and sales collateral that establishes Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools
Partner with Product on launches, and build sales enablement materials such as one-pagers, decks, and competitive battlecards
Team leadership
Lead, coach, and develop a high-performing marketing team, setting clear priorities, providing regular feedback, and supporting career growth
Direct and coordinate our Research Partners: plan thought leadership, speaking, and dinner and roundtable appearances, and make sure their work supports pipeline goals
Set operating rhythms across the team, including the editorial calendar, event calendar, and weekly priorities
Own the marketing budget, prioritizing investments that maximize pipeline generation and business impact.
Events and thought leadership
Oversee our event portfolio, including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit
Help turn events and research partner content into repeatable pipeline programs
Develop compelling content and thought leadership (blogs, webinars, case studies, social) aimed at research and product leaders
6+ years of B2B SaaS marketing experience, ideally selling into enterprise
2+ years of people management experience, with a demonstrated ability to lead teams while remaining hands-on in execution.
Experience across field or event marketing, content, and demand generation, and a track record of turning programs into pipeline
Strong project management skills and the ability to juggle multiple programs, deadlines, and stakeholders
Comfortable working with data to measure what’s working and adjust quickly
Excellent communication and cross-functional collaboration skills, including with Sales
A hands-on operator who thrives in a fast-moving, high-growth startup
AI-forward, with a demonstrated interest in using AI tools to improve marketing execution and efficiency
Willingness to travel approximately 10% for key events
Bonus: experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience
Competitive Salary
Competitive Employee Equity
401K Program
Medical, Dental, and Vision Benefits
FSA/HSA Benefits
$175/month Commuter Benefit
Additional Wellbeing Benefits
Flexible Paid Time Off
Paid Parental Leave
Professional Development Stipend
Hybrid Office Policy
Lunch and dinner daily
Company Sponsored Social Events
At Sprig, we pride ourselves on being a people-first company where your contributions matter and your impact is visible. We’ve been recognized as a Great Place to Work® for three consecutive years and have also been named one of Fortune’s Best Workplaces in the Bay Area® and one of Built In’s Best Places to Work®.
Our Commitment to Diversity and InclusionWe prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.
Employee Pay DisclosureThe OTE range for this full-time position is $180,000 - 230,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.
Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us.
Skills Required
- 5-7+ years of B2B SaaS marketing experience, ideally selling to enterprise customers
- 1-2+ years of experience managing, mentoring, or leading others
- Experience across field or event marketing, content, and demand generation
- Track record of turning marketing programs into pipeline
- Strong project management skills and ability to manage multiple programs, deadlines, and stakeholders
- Ability to use data to measure performance and optimize programs
- Excellent communication and cross-functional collaboration skills, including with Sales
- Hands-on experience working in a fast-moving, high-growth startup
- Curiosity and ability to use AI tools to improve marketing work
- Experience marketing to Product, UX, Design, or Research buyers
- Community-driven or practitioner marketing experience
- Series A-D company experience
What We Do
Sprig is the leading product experience insights platform for teams building innovative, user-driven digital products. Our mission is to empower teams to make experiences that matter. Making awesome products requires working with awesome people. At Sprig, our values are at the core of everything we do, say, and create as a team. Our Values End with Simplicity: The road from idea to implementation involves twists, turns, and complexities, but the final product we share with customers is always simple. Never Settle: Growing a successful business can be challenging but we continuously work towards the best. We’ll pass on an okay opportunity now in favor of a great opportunity later. Quickly Iterate: We never settle, but we do act with urgency. We use data-driven decision-making to take educated risks, and quickly apply learnings to the next iteration. Lead with Empathy: We care about users — and we care about each other. We know a deep understanding of people as humans is critical to a successful business.
Why Work With Us
Sprig is a user insights platform to build better products. Top tech companies like Notion, Square, and Dropbox rely on Sprig to elevate their product experience through targeted in-product surveys, session replay, and AI analysis. Sprig is backed by top-tier investors, including Andreessen Horowitz, Accel, and First Round Capital.
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