Marketing Manager, France

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

We are looking for a Marketing Manager to lead marketing help us to accelerate Kantar Worldpanel’s position in France. This is a multifaceted B2B marketing role with ultimate responsibility for developing and implementing the strategy across the full marketing mix (internal and external comms, campaigns, content marketing, website, social media, events, etc) in alignment with local business priorities.

You will work to strengthen the capabilities and impact of marketing across France and the wider region, including providing support to Africa & Middle East. Reporting to the Director of Marketing, Europe, you will lead, mentor and develop a team of three with the aim of setting the standard on marketing’s impact.

This role will focus on initiatives that make a tangible impact on enhancing brand awareness and visibility in the market, driving client acquisition and retention and strengthening the internal engagement and expertise across the business.

What's in it for you?

• Annual performance related bonus
• Employee Assistance Programme (Mental Health & Wellbeing Support)
• Healthcare plan
• Hybrid working with 2 days at the office per week. We are currently based in Chambourcy(78) but the offices will be moving to Le Défense this year
• Volunteer leave

Kantar is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

• Implement the marketing strategy for France and AME, accounting for local business priorities and growth objectives, in collaboration with sales, analytics, product and other team members.
• Translate global and regional marketing initiatives into in-market activations that best meet local needs and drive intended metrics, using the standard process in place while helping to build up Kantar’s visibility collectively across SE.
• Actively build collaborative relationships with collaborators across the local businesses, including the Strategic Communications Director in France, as well as with marketing peers from other countries and COE colleagues.
• Serve as the primary liaison between the commercial teams and the marketing organisation, developing a deep understanding of local client needs, using client survey results and verbatim, as well as the sales teams’ local knowledge and experience.
• Implement the roll out of product marketing campaigns and new product launches, designed to drive adoption and revenue growth.
• Manage competitive intelligence, conduct market research, analyze competitors, collaborate with commercial and product teams for timely releases, following standard processes.
• Implement the roll out of regional thought leadership pieces, tailoring and translating content to meet local needs, and activating through all relevant channels, in collaboration with the Strategic Communications Director in France and the Content & Events COE.

• Proven experience in a marketing management role within an international scope and environment, preferably in a market research or other data-centric field.
• Fluent to native level in French & English.
• Previous marketing automation and CRM management experience, Microsoft Dynamics/Salesforce/Salesforce Account Engagement preferred.
• Excellent knowledge of digital marketing tools and techniques (including paid campaigns, SEO and SEM, etc) and analytics tools to measure and optimise campaign performance.
• Experience working with distributed teams and collaborating cross-functionally across marketing, sales and product management.
• Highly analytical with strategic mentality. Ability to think critically and make optimization decisions based on data.
• Proactive in seeking out solutions to business problems and brining approaches to the organization. Take initiative to bypass roadblocks and think creatively on how to accomplish organizational goals.
• Curious nature with a drive to innovate and seek continuous improvements.

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Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.