- Collaborate with cross-functional partners to develop comprehensive quarterly marketing directives for PUMA owned outlet stores
- Lead the development and execution of a robust calendar of deliverables focused on in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
- Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services
- Provide direction and communications focused on briefing, cost negotiation and end-to-end project management to PUMA’s external partners
- Create best-in-class communications to field associates and serve as primary point of contact for owned projects
- Lead the planning and execution of in-store marketing programs including but not limited to in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
- Manage creative development, production timelines, and executional excellence across all physical retail locations
- Lead the retail communication of marketing programs to all field teams
- Oversee vendor relationships for signage, printing, activations, and external agencies
- Manage and allocate marketing budgets efficiently; analyze performance metrics (traffic, conversion, ROI) and consumer insights to optimize campaigns, regularly report on KPIs, and recommend improvements
- Any other ad-hoc projects as requested or assigned
- Bachelor’s degree in Marketing or equivalent relevant experience
- 5+ years of experience in Retail Marketing, preferably with a sport or luxury fashion and accessories brand
- Demonstrated success managing cross-channel retail marketing activations
- Deep understanding of omni-channel and regional retail strategies
- Strong project management, cross-functional communication, and problem-solving skills
- Able to work independently and thrive in a fast-paced, dynamic environment
- Expert knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint
- Ability to travel domestically up to 20% of the time including some nights and weekends
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What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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