SENIOR MARKETING EXECUTIVE

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

Drive Market Strategies (International)

• Define and support overall Brand & Marketing integrated strategy together with Senior team members

• Responsible for coherent and consistent brand image across all retail touch points in our partners physical stores

• Ensure efficient use of assigned budget to deliver maximum Brand Amplifi cation

• Drive meaningful Partnerships/Tie-ups/Promotions to enhance brand relevancy and strengthen brand and customer engagement

• Manage country marketing budgets and ensure said budgets are optimized to support business goals and metrics with Senior team members and Business leads

• Monitor market trends and analysis of consumer markets activities to identify business marketing opportunities

• Work with internal and external teams to ensure that tasks are completed, and programmes are delivered on time

• Develop and implement events that are ROI driven: Increase Customer Base/Revenues

• Analyze, recommend, and implement CRM related activities to promote attainment, loyalty and spending

• Defi ne, formulate and strategize together with media budgets/investments for the international assigned markets to ensure impactful visibility through Traditional, Digital & Social channels (FB, IG, TikTok, etc)

• Identify, form partnerships and engage local ambassadors, KOLs, celebrities via seeding and activation to generate reach, impressions and engagement within the Singapore market

• Manage a middle role between principal marketing and franchisees in all aspects of branding and marketing, not limited to brand consistency on international fronts

• Develop Go-to-Market Strategies, such as planning of ATL/BTL/TTL or 360 Plan

• Develop and execute creative marketing/ events planning and all communications initiatives in accordance with brand guideline, principal's strategic direction and market requirements

• Execute all public relations activities, including liaising with key influencers and agencies in crafting out adaptable PR plan for international markets

Perform Social Media Activities/Performance Marketing

• Obtain experience and knowledge in various social platforms available that will aid in content posting activities

• Assist in the creation of digital and social strategies, read and comprehend key metrics for digital analysis and reports

Analytical Skills

• Analyze BI data to assist in strategizing of regular trends, forecast and competitive analysis for respectivemarkets

• Obtain skills in identifying the use of social media metrics and related marketing metrics

Manage Budget

• Manage marketing expenses and monitoring of respective international market

People and Relationship Management

• Provide guidance and maintaining consistent communications with franchisees whist ensuring all corporate, brand directives and brand direction is in accordance to respective markets

• Manage diverse culture integration

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