Senior Marketing Executive

Reposted 12 Days Ago
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Singapore, SGP
In-Office
Senior level
Financial Services
The Role
The Senior Marketing Executive will manage all marketing aspects for YouBiz, focusing on brand positioning, events, partnerships, and campaigns while collaborating with the Sales team and ensuring brand consistency.
Summary Generated by Built In

We are:

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually. 

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific. 

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions. 

We're looking for a Senior Marketing Executive to be the dedicated marketer for YouBiz. You'll own the full marketing mix for our B2B product - from partnerships and events to campaigns and product launches.

This is a hands-on role for someone who thrives with autonomy. You'll be the sole marketer focused on YouBiz, working closely with our Sales team and cross-functionally with the broader YouTrip marketing team.

What You'll Do:

Brand & Communications

  • Own YouBiz brand positioning, messaging, and voice
  • Develop and maintain corporate communications and key messaging frameworks
  • Ensure brand consistency across all touchpoints and channels
  • Shape how YouBiz is perceived in the Singapore SME market

Events & Offline Channels

  • Plan and execute presence at industry events (e.g., eCom expos, SME conferences)
  • Explore new offline channels to reach SME decision-makers
  • Manage event logistics, collateral, and lead capture
  • Measure and report on event ROI

Partnerships

  • Manage and grow our affiliate and partner network
  • Identify and onboard new strategic partners
  • Negotiate partnership terms and track performance

Campaigns

  • Execute seasonal and tactical campaigns (referral programs, cashback promotions)
  • Coordinate cross-marketing initiatives with YouTrip consumer brand
  • Create campaign assets - landing pages, emails, social content

Product Marketing & Sales Support

  • Support product launches and feature announcements
  • Create sales enablement materials (decks, one-pagers, case studies)
  • Coordinate communications for product changes (e.g., migrations, updates)
  • Gather market feedback to inform product roadmap

What We're Looking For:

  • 4-6 years of B2B marketing experience, ideally in fintech, SaaS, or SME-focused businesses
  • Experience developing brand positioning or messaging frameworks
  • Proven track record managing partnerships or events end-to-end
  • Strong project management - can juggle multiple workstreams independently
  • Hands-on executor - comfortable building campaigns, writing copy, managing vendors
  • Data-informed - uses metrics to prioritize and optimize, not just gut feel
  • Excellent communication - can work effectively with Sales, Product, and external partners

Skills Required

  • 4-6 years of B2B marketing experience
  • Experience developing brand positioning or messaging frameworks
  • Proven track record managing partnerships or events end-to-end
  • Strong project management skills
  • Hands-on executor comfortable with writing and managing vendors
  • Data-informed decision-making skills
  • Excellent communication skills
Am I A Good Fit?
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The Company
200 Employees
Year Founded: 2016

What We Do

YouTrip is a multi-currency mobile wallet with a prepaid Mastercard that enables you to shop online and offline worldwide like a true globetrotter. As Singapore’s favourite multi-currency wallet, it's our thing to ensure that you pay hassle-free overseas with the best rates. Whenever, wherever, we got you • Pay with the best rates in 150+ countries • Enjoy our in-app exchange with our 10 popular wallet currencies Goodbye hidden fees • Travel and shop freely with zero FX fees & no hidden charges • Withdraw cash fee-less* from overseas ATMs (only available for Singapore app users in foreign currency for the first S$400 per calendar month, 2% fees apply thereafter) It can’t get any safer than this • Lock and secure your card instantly with just one tap • Stay on top of your transactions with push notifications for every payment Apply for an account now to get the best rates at your fingertips! Our Story Launched in 2018, YouTrip is a regional financial technology startup with a bold vision to empower everyone with a smarter and most convenient way to pay in foreign currency. As the trailblazers of fintech in Asia, we hail from Singapore, Thailand, Hong Kong, and the rest of Southeast Asia, and we are dedicated to being a trusted companion for all travellers and digital-savvy consumers. Powered by Mastercard®, YouTrip is a holder of the Remittance License issued by the Monetary Authority of Singapore. In Thailand, YouTrip is jointly issued and powered by Kasikornbank PCL.

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