Senior Marketing Executive

Posted 3 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Fintech • Financial Services
The Role
Execute integrated brand campaigns and product launches for Starling Bank. Coordinate creative studios, production teams, agencies, media partners, and cross-functional stakeholders to deliver campaigns on time and within regulatory requirements. Manage creative approvals, support media-plan execution, and help grow retail and business banking customers through effective brand marketing.
Summary Generated by Built In

Senior Marketing Executive

Location: London only

Reporting to: Head of Integrated Brand and Production

Closing date: Tuesday, 22nd September at 5pm.

About Starling 

At Starling, we are on a mission to provide people with a fairer, smarter, and more human alternative to traditional banks. We are building a leading digital bank, driven by fast technology, fair service, and honest values. Our vision is to create a banking industry that serves everyone, which we accomplish by developing best-in-class proprietary technology, offering an exceptional customer experience, and establishing a strong, sustainable business.

Our five core values – Listen, Keep It Simple, Do The Right Thing, Own It, and Aim for Greatness – are at the heart of everything we do, guiding our strategy and shaping our culture. We're a branchless, largely paperless bank, committed to responsible banking, sustainability, and fostering an inclusive environment where everyone can thrive.

Hybrid working: All Starling colleagues spend a minimum of 10 days per month in the office with flexibility to work the rest from home.

The Opportunity

As a Senior Marketing Executive at Starling, you will play a pivotal role in executing high-profile, integrated brand campaigns and product launches. Sitting in the brand marketing team, you’ll combine strong organisational and stakeholder management skills to manage cross-functional projects. You will bring structure, agility, and fresh energy to campaigns that elevate the Starling brand and engage millions of customers.

What you'll do:
  • Working with the Brand Integration team, support the planning, delivery and execution of through the line marketing campaigns to build the Starling brand and increase growth of retail and business banking customers.
  • Work collaboratively with creative functions - including the in-house Creative Studio, Production team and external agency partners - to deliver best in class creative that meets brief requirements. 
  • Ensure creative work is compliant with regulatory requirements and accurately portrays Starling’s products and services to consumers. 
  • Manage marketing approvals of creative and content (via Starling’s internal marketing approvals process) prior to publication.
  • Work collaboratively with cross-functional teams to ensure campaigns are integrated across channels.
  • Work closely with the media agency along with the Media and Comms Planning team to support the delivery of campaign creative against agreed media plans and deadlines.

Requirements

What You'll Bring

  • A passion for brands, creativity and innovation in marketing.
  • Minimum of two years experience in a marketing campaigns and delivery role.
  • Proven ability to manage multiple marketing projects simultaneously, balance competing deadlines, and maintain strict attention to detail in a fast-paced environment.
  • Experience in traditional & broadcast media channels and how to execute campaigns. This should include some understanding of media plans and media reporting.
  • Ability to work collaboratively with stakeholders to achieve a team objective.
  • Financial sector experience and/or an awareness of the regulatory framework for financial services marketing activity is an advantage but not essential.

Benefits

Why Join Starling?

  • Make an Impact: Work on projects that directly shape the future of banking and improve the financial lives of our customers. Starling is technology-led, and you'll have the freedom to accomplish your goals in innovative ways.
  • Culture of Excellence: Be part of a collaborative, empowered, and forward-thinking team. We encourage experimentation, ownership, and a relentless focus on "doing the right thing.”
  • Growth and Development: We are committed to your professional growth, offering opportunities to learn new technologies, take on new challenges, and own interesting things from day one.
  • A Bank That Cares: We're a Living Wage employer, committed to flexible working, and dedicated to creating a fair, open, and safe working environment with compassion and inclusion at its core.
  • Comprehensive Benefits: We offer a competitive salary and a comprehensive benefits package, including:
    • Company-enhanced salary sacrifice pension scheme (7% employer contribution) 
    • Private Medical Insurance with Vitality including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton.
    • 25 days holiday (plus take your public holiday allowance whenever works best for you)
    • An extra day’s holiday for your birthday
    • Life Insurance at 4x your salary.
    • 16 hours of paid volunteering time a year.
    • Ability to buy or sell annual leave.
    • Generous family-friendly policies.
    • Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
    • Incentivised refer a friend scheme
    • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
    • Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasingOur Commitment to Equality

Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. When you provide us with this information, you are doing so at your own consent, with full knowledge that we will process this personal data in accordance with our Privacy Notice. By submitting your application, you agree that Starling Bank will collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

We use AI tools to support various parts of our recruitment process, helping our team manage applications and assessments more efficiently. These tools are strictly used for support and do not replace human judgment with all final hiring decisions being made by our team. If you would like more information about how your data is processed, please reach out to us.

Skills Required

  • Minimum of two years of experience in marketing campaigns and delivery
  • Experience with traditional and broadcast media channels
  • Understanding of media plans and media reporting
  • Ability to manage multiple marketing projects and competing deadlines
  • Strong attention to detail in a fast-paced environment
  • Ability to collaborate with stakeholders to achieve team objectives
  • Financial sector experience or awareness of financial services marketing regulations
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The Company
HQ: London
2,000 Employees
Year Founded: 2014

What We Do

Hello, we’re Starling. Banking was broken – so we decided to fix it. The vision? Fast technology, fair service and honest values. All at the tap of a phone, all the time. We built Britain’s first digital bank. One hard-won banking licence later, we set about giving people a new way to spend, save and manage their money (and take better care of the planet, too). We’re changing banking for good. Back then, we were obsessed with unravelling the knotty world of finance and solving people’s problems rather than selling them stuff. We still are. Since then, we’ve grown. A lot. Over three million accounts (and four account types!). A team of thousands. Headquartered in London with offices in Cardiff, Dublin, Manchester and Southampton. Five years voted Which? Recommended Provider and Britain's Best Banking Brand. Still zero branches. Our culture is open, inclusive and focused on solving real customer problems, with an emphasis on doing the right thing, even when it’s not always the easy thing. From our approach to working together and sustainability to how we build our products, our decisions need to make the world – and Starling – a better place to be. Everyone at Starling is essential to our mission, which is really quite simple: to solve our customer’s problems – and build the best bank in the world! And now we're providing Starling to other banks, via a Software-as-a-Service (SaaS) proposition through our subsidiary Engine, using the proprietary technology platform that it uses to power our own bank.

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