About the Role
Cloudflare is transforming the way enterprise IT operates-redefining an entire category and growing a billion-pound business with over 40% annual growth. At the heart of this expansion is our dynamic regional marketing team.
We're looking for a Senior Marketing & Events Manager, EMEA to join our Events Center of Excellence. This role is perfect for someone who thrives on bringing exceptional events to life, loves fast-paced collaboration, and is driven by data, creativity, and results.
In this pivotal position, you'll lead event strategy and execution across the DACH region (Germany, Austria, Switzerland) and support EMEA-wide channel events. You'll collaborate across Marketing, Sales, and Partner teams to deliver experiences that drive engagement, build pipeline, and fuel Cloudflare's channel growth.
This role reports to the Head of Field Marketing & Events, EMEA, and works closely with the broader regional marketing and sales organisation. Who you are: A proactive, positive, and high-energy team player. Curious, adaptable, and eager to grow in a tech-driven, high-growth environment.
What You'll Do
- Lead Event Execution in DACH
Plan and execute impactful events-trade shows, executive dinners, Cloudflare conferences, partner gatherings, and more-to drive pipeline and customer engagement across the region. - Drive EMEA Channel Event Strategy
Collaborate with the Head of EMEA Events, Director of Partner Marketing, and DACH Field Marketing leads to shape and deliver strategic channel events aligned with Cloudflare's partner ecosystem growth. - Cross-Functional Collaboration
Work closely with Sales, Product, Localization, and Marketing teams to align event strategy with business goals and deliver meaningful experiences. - Vendor & Partner Management
Own relationships with agencies, venues, and regional partners-ensuring seamless execution and maximum ROI for every event. - Campaign Development & Execution
Create event-related assets including landing pages, promotional content, and email campaigns. Ensure strong pre- and post-event strategies to drive lead conversion. - Performance Tracking & Insights
Measure, report, and optimise events using clear KPIs and ROI metrics-continuously refining strategies for better outcomes. - Support Regional Field Marketing
Partner with the DACH Field Marketing Manager to ensure event initiatives are embedded within the broader EMEA marketing strategy.
- Fluent in English and German (mandatory).
- Based in Munich, Germany, or open to relocation.
- 8+ years of regional marketing experience, including support for field sales teams and channel partners.
- Background in cybersecurity or high-growth SaaS is a strong advantage.
- Deep expertise in event, channel, or field marketing, with a proven track record of managing complex, multi-market programs.
- Comfortable and expertise working closely with sales, BDRs, and partner ecosystems to align on business objectives.
- Experience operating across diverse EMEA teams and cultures.
- Exceptional project and time management skills; detail-oriented and highly organised.
- Excellent written and verbal communication, with a knack for compelling storytelling and promotional messaging.
- Collaborative communicator, able to influence stakeholders across Sales, Marketing, and Partner teams.
- Strategic mindset with the ability to execute flawlessly in a fast-paced, evolving environment.
- Strong analytical acumen, using data to inform decisions and optimise performance.
- Proficiency in Google Workspace (G Suite).
- Experience with Salesforce, Marketo, Demandbase, or other martech platforms is a plus.
- Expertise in marketing automation platforms like Salesforce, Marketo, or Demandbase.
- Strong copywriting and content creation skills for outreach and engagement.
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What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
