The Opportunity:
Workhuman is looking for a Senior Marketing Automation Specialist to join our energized automation team that is pivotal in the go to market function! This position offers the unique opportunity to play an integral role in lead generation, nurturing, email marketing, global campaigns, and other customer outreach programs all while growing your skills and expertise in new marketing automation technologies. The day-to-day work is highly collaborative with the broader marketing team in executing campaigns and driving best practices.
** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office**
**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.
What we can offer you:
Create emails, website landing pages, forms, lead lists, and reports
Create, manage, Q&A, and execute marketing campaigns. Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects
Lead the broader marketing team in making data driven decisions using reporting and analytics to improve and report on campaign performance
Create data segmentation filters, distribution lists for campaigns, lead scoring enhancements, and buyer journey experiences will maximize lead conversions and reduce unsubscribes across our ecosystem
Collaborative marketing operations team that works with a variety of Workhuman teams while providing the opportunity for individual team members to lead and strategize on campaign execution/optimization
Achievements:
Strong understanding of marketing processes including campaign execution, Q&A testing, and conversion measurement
Has the ability to work with multiple internal stakeholders and
Experience prioritizing assigned work to ensure deadlines are met
An eye for detail and quality checks to ensure data excellence
The skills you will bring:
3+ years of experience in a Marketing Operations role
Basic knowledge of HTML and CSS a plus
Experience with Pardot or Salesforce Marketing Cloud
Creative problem-solving and excellent communication skills
Bachelor’s degree or equivalent preferred
The base salary range for this position is $75,000–$90,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.
This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.
Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at g[email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.
The Company:At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:
We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
Our core values are Respect, Determination, Innovation and Imagination.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
What the Team is Saying
Workhuman Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes medical through Blue Cross Blue Shield of Massachusetts with a health reimbursement arrangement to offset deductibles, plus dental, vision, mental‑health support, and transgender‑inclusive benefits. Additional options such as FSAs/HSAs, abortion travel support, and pet insurance broaden the offering.
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Parental & Family Support — Support for families covers up to 12 weeks of parental leave for all parents, disability leave for birthing parents, adoption assistance, and a Dependent Care FSA. Fertility and family‑planning services are provided through Carrot, alongside sponsored family events in some locations.
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Leave & Time Off Breadth — Time away benefits are described as generous, including PTO, paid sick days and holidays, paid volunteer time, and summer hours. Work‑life balance is further supported by flexible scheduling options and even sabbaticals noted in some materials.
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What We Do
Workhuman® is helping companies meet today’s biggest human capital challenges - including unprecedented turnover, employee engagement, hybrid work environments, and DE&I - through the Workhuman Cloud®, a secure SaaS platform that provides the industry’s best-in-class Social Recognition® solution. Co-Headquartered in Dublin, Ireland, and Framingham, Massachusetts, USA, Workhuman has been pioneering the human workplace to improve the employee experience at work, with solutions that engage with approx. seven million customer employees in 30+ languages, in 180 countries, generating 100 million moments of human connection. Workhuman, employs over 1,000 people – including over 500 humans in North America who sell and market our solutions and services at scale, committed to helping companies improve returns on their most important investment– their people.
Why Work With Us
We love what we do because we’re creating a better future for the workplace – and beyond – through our technology and our people. We’re building cultures of gratitude, celebration, and human connection for leading global brands – and that starts with our own. Here, you can bring your true, authentic self to work. Every day.
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Workhuman Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our humans do their best work in different ways, whether it’s in the office full time, on a hybrid model, or fully remote; aligned to the preferred ways of working of their specific departments or teams.
