Senior Marketing Associate

What you will be expected to do:

• Work closely with the Regional Marketing Manager to translate regional and global marketing strategies into clear, actionable country-level plans.
• Develop annual and quarterly marketing plans aligned with business priorities, sales targets, and market opportunities in Ethiopia.
• Ensure brand positioning, messaging, and go-to-market approaches remain locally relevant while staying consistent with regional brand guidelines.

• Develop and execute integrated marketing campaigns across multiple channels, including ATL, BTL, digital, retail, field marketing, and partnerships, to build awareness, consideration, and sales.
• Manage end-to-end campaign execution, including planning, briefing, timelines, budgets, and coordination with internal teams and external vendors.
• Contribute to seasonal campaigns, promotions, and tactical initiatives designed to achieve short-term sales and growth goals.

• Create compelling product messaging, digital content, promotional materials, and sales tools tailored to customers, agents, and field sales teams.
• Ensure marketing materials are clear, customer-focused, and effective in communicating product value propositions.
• Work closely with Sales to equip field teams with appropriate tools, training materials, and talking points that strengthen conversion at the last mile.

• Oversee in-country marketing execution for new product launches, including launch plans, communications, training materials, and customer-facing activations.
• Contribute to internal and external promotions, roadshows, retail activations, and experiential marketing initiatives.
• Coordinate with Product, Sales, and Programs teams to ensure smooth and impactful launches.

• Monitor market trends, customer behavior, and activity from other players in the market to identify opportunities, risks, and insights that inform marketing strategy.
• Gather and synthesize field feedback, customer insights, and performance data to continuously refine messaging and tactics.
• Serve as the local market specialist, providing regular insights and recommendations to regional stakeholders.

• Work closely with Sales, Product, Customer Care, Programs Optimisation, and other internal teams to ensure marketing initiatives are aligned, customer-focused, and operationally feasible.
• Work with external partners such as agencies, printers, media houses, and activation partners to deliver high-quality outputs on time and within budget.

• Track and assess campaign performance using defined KPIs, sales data, and customer feedback.
• Prepare regular performance reports and insights for the Regional Marketing Manager and other stakeholders.
• Produce monthly reports covering marketing activities delivered, with clear evidence of tangible return on investment (ROI).
• Conduct quarterly reviews of marketing activities, with a focus on marketing performance metrics.
• Produce an annual report covering the business SWOT review for the region.
• Provide regular reports on activity from other players in the market.
• Use data and learnings to continuously refine campaigns, improve ROI, and inform future planning.

You might be a strong candidate if you have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive marketing experience, preferably in FMCG, consumer durables, telecoms, energy, or fast-growing emerging-market businesses.
• Proven experience executing integrated marketing campaigns and contributing to product launches.
• Experience working in or with emerging markets; Ethiopia or similar contexts is a strong advantage.
• Fluency in French and English is required.
• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word.

What Sun King offers:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.