Senior Marketing Analyst

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Role Summary

GEICO’s Marketing department is seeking an experienced and analytically strong professional to join the Marketing Analytics team as a Senior Marketing Analyst. This role will partner closely with marketing stakeholders to deliver high quality analyses that inform marketing optimization, investment decisions, and ongoing performance management.

At the Senior level, the analyst is expected to independently execute complex analyses, select appropriate analytical methods, and translate findings into clear, decision oriented insights. The role emphasizes hands on analytical execution, strong data judgment, and effective stakeholder communication, while operating within established analytical frameworks and best practices.

In Direct Mail (DM) support, this role partners closely with Direct Mail channel owners to inform targeting strategy, ROI optimization, and performance measurement, coordinating with shared marketing analytics resources as needed. The role supports a test-and-learn approach for DM programs (e.g., holdouts, offer tests, creative tests), translating results into practical recommendations on targeting, budget allocation, and program design.

Key Responsibilities

• Independently source, evaluate, and combine relevant datasets, understanding data definitions, tradeoffs, limitations, and appropriate use cases.
• Apply robust analytical techniques such as cohort analysis, segmentation, trend analysis, and driver analysis to assess performance and identify insights.
• Select appropriate analytical methods based on business context rather than defaulting to preexisting approaches.
• Break down ambiguous or loosely defined requests into structured analytical plans and collaborate with stakeholders when requests are not well scoped or analytically sound.
• Perform strong self QA, including validation of logic, assumptions, joins, filters, and calculations, ensuring accuracy prior to stakeholder delivery.
• Document analytical work to support reproducibility, transparency, and knowledge sharing.
• Develop clear, decision-oriented narratives that highlight insights, implications, and recommended next steps — not just data outputs.
• Present findings to stakeholders, field questions, and explain assumptions, limitations, and tradeoffs in a clear and professional manner.
• Manage multiple analyses or projects concurrently by setting realistic timelines, proactively communicating risks, and adjusting priorities as needed.
• Provide technical mentorship to entry-level or less experienced analysts, sharing best practices in data sourcing, analysis, and documentation.
• Demonstrate a growth mindset by proactively seeking feedback, showing resilience when priorities shift or analyses are challenged, and continuously improving analytical quality and business context.
• Collaborate with peers and managers to improve recurring analyses, templates, and embedded analytics workflows.

Required Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
• 5+ years of experience in marketing analytics, embedded analytics, or a closely related analytical role.
• Expert level SQL with experience writing complex queries and working across multiple data environments.
• Advanced proficiency in Excel and business intelligence tools (e.g., Power BI, Tableau) as a power user—able to interpret dashboards, validate metrics, and translate business needs into clear dashboard/reporting requirements for a Business Intelligence team.
• Demonstrated ability to independently execute analyses, select appropriate methodologies, and deliver actionable insights to business stakeholders.
• Strong written and verbal communication skills, with the ability to translate complex analysis into clear, stakeholder appropriate messaging.

Preferred Qualifications

• Master’s degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar)
• 7+ years of experience in marketing analytics or a closely related analytical role.
• Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar)
• Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.
• Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.
• Experience influencing data governance, metric standardization, or analytical best practices across teams.
• Exposure to marketing measurement approaches such as media mix modeling, attribution, or experimentation.
• Prior experience serving as a strategic analytics advisor alongside marketing, growth, or product teams.
• Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).
• Experience in Property & Casualty (P&C) insurance is preferred.

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.