Senior Analyst, Marketing Investment & Planning

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

The Senior Analyst, Marketing Investment & Planning is responsible for the planning, tracking, and optimization of marketing spend to maximize impact and ensure financial discipline. This role reports to the Director of Investment Strategy and partners with Product Owners, Channel Owners, and Finance/FP&A to manage annual and quarterly budgets, oversee purchase workflows, improve forecast accuracy, and deliver insights on variances, risks, and cost efficiency.

Key Responsibilities

1) Budget Tracking & Forecasting

• Partner with Marketing leaders to develop annual and quarterly budgets that achieve strategic objectives.
• Manage monthly, quarterly, and annual rhythms within the Marketing org to enable transparent budget management across the team holding budget managers accountability for reforecasts and identification of risks and opportunities for spend optimizations.
• Build and maintain budget models that align spend to goals and enables scenario planning in support of changes to business priorities in order to maximize return on investment.

2) Spend Governance & Operational Control

• Own marketing spend governance: approvals, spend thresholds, vendor onboarding, PO requests, MA approvals, and invoice processes.
• Partner with Procurement and Finance to ensure contract compliance, correct coding of financial artifacts, and timely accruals.
• Implement controls to reduce maverick spend and improve audit readiness (documentation, SOWs, terms, and approvals).
• Periodically optimize spend taxonomy (product, channel, campaign, program type, region, cost center).

3) Reporting, Insights & Executive Readouts

• Produce weekly/monthly budget status reporting: actuals vs budget vs forecast, burn rates, and variance explanations.
• Create executive dashboards and summaries for CMO/VPs: spend pacing, forecast risk, and reallocation recommendations.
• Identify under/over-spend trends and propose corrective actions (shift funds across channels, adjust campaign timing).
• Support Finance with month-end close, accruals, and variance narratives specific to marketing activity.

4) Marketing ROI & Efficiency Analysis

• Support Analytics in connecting spend with outcomes: MMM, PAS, CAC, CPL, ROAS.
• Support business case development for incremental investment, headcount, tools, and agencies.
• Track and report savings initiatives (rate-card negotiations, vendor consolidation, tooling rationalization).

5) Process Improvement & Tooling

• Improve the end-to-end marketing finance workflow (intake → approval → PO → invoice → reporting).
• Maintain and enhance tools used for budget tracking (Excel, ERP, procurement system, or marketing spend platforms), with an eye toward automation and future proofing for Marketing Investment organization.
• Create templates and playbooks for channel owners (forecasting, reallocation requests).
• Train marketers on budget best practices and spend governance.

Required Qualifications

• Bachelor’s degree in Finance, Accounting, Business, Economics, or related field
• 5+ years in budgeting/FP&A/financial operations with direct marketing spend exposure
• Demonstrated experience managing large, multi‑channel marketing budgets, forecasting, variance analysis, and executive reporting
• Experience with financial systems and budget/reporting tools, such as Workday, Excel, and Power BI

Preferred Qualifications

• Oversight of large marketing budgets, including agency and media spend portfolios
• Experience working in a matrixed environment across multiple stakeholders
• Familiarity with purchase order, invoice, and month close workflows, including managing accruals

Desired Skills & Competencies

• Advanced Excel (models, pivots, scenario planning) and strong financial acumen
• Ability to translate marketing plans into budgets and forecasts
• Strong stakeholder management with marketers and finance leaders
• Process orientation (governance, documentation, audit readiness)
• Data storytelling for executive audiences
• Collaborative mindsight with high ownership, attention to detail, and comfort working cross-functionally
• Aptitude with AI and experience with data automation with a vision for building agentic tools to improve processes

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.