The role / impact
Serve as a critical link across multiple layers of the business, aligning marketing strategies with cross-functional departments. As the owner of Xero's digital front door, you will ensure our web presence functions as a growth engine that aligns seamlessly with our overall company strategy.
Act as a bilingual strategist who bridges the gap between design and code, translating high-level business goals into actionable digital requirements. You will act as the central point for all marketing stakeholders and partner with Engineering and Product to prioritize and bring that work to life. Your ultimate mission is to ensure every visitor moves with clarity, confidence, and momentum toward becoming a customer.
The team / how they connect
The web strategy team connects cross-functional groups across brand, creative, performance marketing, and product teams to drive unified digital priorities. We partner closely with engineering colleagues to translate high-fidelity designs into detailed technical requirements and user stories. Together, we collaborate to build a flexible library of reusable components and cohesive brand experiences.
The team is currently working on / Initially, you will help support
Optimising user journeys and mapping personas to reduce bounce rates and turn more visitors into leads.
Prioritising the web backlog to balance new marketing features against technical debt.
Evolving the CMS content model and championing component-based design for a flexible library of reusable patterns.
Conducting design quality assurance before launch to ensure the final coded product matches the creative vision.
Where and how you can work
Xero offers flexible working arrangements that blend remote and office-based environments. You will have access to our vibrant office spaces for collaborative boost days to connect with your team in person, while enjoying the flexibility to work from home during the week.
Here are some of the things we are looking for
A strong background in web production, digital product management, or marketing technology.
A proven ability to translate high-level business strategies into tactical web initiatives.
An understanding of technical constraints like HTML, CSS, and CMS models to ensure design feasibility.
Extensive experience utilising analytics platforms and conversion rate optimisation testing to drive digital decisions.
Exceptional communication skills with a track record of aligning diverse teams behind a single roadmap.
Proficiency with design collaboration tools such as Figma and project management systems like Jira.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Background in web production, digital product management, or marketing technology
- Proven ability to translate high-level business strategies into tactical web initiatives
- Understanding of HTML, CSS, and CMS models to ensure design feasibility
- Extensive experience with analytics platforms and conversion rate optimisation testing
- Exceptional communication skills and experience aligning cross-functional teams behind a single roadmap
- Proficiency with Figma (design collaboration)
- Proficiency with Jira or similar project management systems
- Ability to translate high-fidelity designs into technical requirements and user stories (design-to-code translation)
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off is extensive in the U.S., including 21 days of annual leave, 10 wellbeing days, five “Xtra” days, three year‑end company holidays, and a paid volunteer day. Feedback suggests this structure provides meaningful flexibility for rest and personal needs.
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Parental & Family Support — Primary caregivers receive 26 weeks fully paid leave and partners receive six weeks, with additional family‑forming support available. Feedback suggests this depth of caregiver support stands out within the package.
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Wellbeing & Lifestyle Benefits — Employees have access to Modern Health coaching/counseling, Carrot fertility benefits, and an employer‑funded ThrivePass wellbeing allowance. Feedback suggests these offerings create a holistic wellbeing layer beyond standard medical coverage.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
