Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.
Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
We’re seeking a Senior Strategy & Operations Manager to accelerate the growth of Fora across the UK. Reporting to the Head of International (based in NYC), this leader will help drive advisor growth and success and ensure scalable, best-in-class operations on the ground. They will unlock advisor potential by building operational infrastructure, supplier pipelines, and a real multi-city presence in the UK.
This role is based in London or New York City, with regular travel across the UK (Birmingham, Manchester, Edinburgh, and other key cities) or (if not based in NYC) also quarterly travel to New York City.
Key ResponsibilitiesPerformance & Strategy
- Execute Fora’s UK strategy, aligned with broader international priorities and KPIs.
- Own end-to-end KPI tracking, weekly reporting, operational forecasting, and performance analysis, translating insights into clear actions.
Operations & Compliance
- Operationalise UK priorities across key workstreams, building and continuously improving the processes, tools, and infrastructure required to support advisors and scale the market effectively.
- Oversee localisation and optimisation of key tools and workflows, including HubSpot, Intercom, Retool, and WhatsApp.
- Build and refine operational processes across advisor onboarding, support, training, payments, compliance, and other areas critical to a high-quality advisor experience.
- Partner with General Counsel and relevant HQ teams to support adherence to UK regulatory and compliance requirements.
Marketing & Growth
- Coordinate and execute UK marketing initiatives across PR, brand, partnerships, and events.
- Develop locally relevant messaging, content, partnerships, and client-facing experiences that strengthen Fora’s presence in the UK.
- Oversee the advisor conversion funnel in partnership with Sales, ensuring Fora attracts and onboards high-quality advisors.
- Monitor acquisition performance, identifying opportunities to improve conversion and growth efficiency.
Advisor Success & Community Building
- Own the end-to-end UK advisor experience, proactively identifying and addressing gaps across onboarding, training, support, platform tools, partnerships, client-facing materials, and community engagement.
- Develop initiatives that help UK advisors build their businesses, engage with the Fora community, and get the most from Fora’s platform.
- Build and manage relationships with local travel partners, tourism boards, and relevant organisations based on advisor and market needs.
Leadership & Cross-Functional Execution
- Represent Fora across UK internal and external initiatives.
- Source, vet, and manage third-party partners, vendors, and contractors to strengthen and scale UK operations.
- Project-manage UK deliverables across global HQ functions (Product, Finance, Marketing, Legal, Data).
- Foster a culture of efficiency, accountability, and advisor-first servant leadership as the UK team scales.
- Excellent written and spoken English
- Strong communication and presentation skills, including public speaking ability
- Based in London or New York City with flexibility to travel across the UK
- 5–7 years of total professional experience, including:
- 2+ years in demanding professional services (top-tier management consulting, investment banking, or private equity)
- 3+ years in highly operational or startup environments; launch experience preferred
- Excellent organisational and project management skills; proven ability to drive cross-functional initiatives
- Advanced proficiency in Excel/Google Sheets with the ability to build financial and operational models from scratch and discern data
- Bachelor’s degree in Business, Engineering, Economics, or related field
- Ability to travel regularly
- Experience launching or scaling a new market, product line, or geography
- Familiarity with UK regulatory environments (consumer-facing platforms, financial services, travel)
- Interest in or prior experience in the travel industry
Compensation for this role varies based on experience, with an indicative range of £100K–£125K. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Skills Required
- 5-7 years total professional experience
- 2+ years in demanding professional services (management consulting, investment banking, or private equity)
- 3+ years in highly operational or startup environments; launch experience preferred
- Excellent written and spoken English
- Strong communication and presentation skills, including public speaking
- Based in London or New York City with flexibility to travel across the UK
- Ability to travel regularly (UK multi-city travel; quarterly NYC travel if not NYC-based)
- Excellent organisational and project management skills; proven cross-functional delivery
- Advanced proficiency in Excel/Google Sheets; ability to build financial and operational models from scratch
- Bachelor's degree in Business, Engineering, Economics, or related field
- Authorization to work in the United States required for NYC-based roles; employer will not sponsor US work authorization
- Experience launching or scaling a new market, product line, or geography
- Familiarity with UK regulatory environments (consumer-facing platforms, financial services, travel)
- Interest in or prior experience in the travel industry
Fora Compensation & Benefits Highlights
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Healthcare Strength — Health, dental and vision insurance are listed for HQ employees, with life and disability coverage also noted on role listings. These offerings establish a solid core of medical protection.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays and a set number of “work from anywhere” weeks are publicly advertised. This mix suggests generous time-away options alongside flexible/hybrid work.
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Strong & Reliable Incentives — Advisor compensation follows a clearly tiered commission model (commonly 70/30, with paths to 80/20 and 90/10) and payouts generally occur when suppliers pay. This structure clarifies how variable earnings progress and when money is disbursed.
Fora Insights
What We Do
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions. Our platform combines innovative technology with the human touch, offering: Best-in-class training programs to help agents develop expert knowledge, no matter their starting point. A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences. Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning. Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings. Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
Why Work With Us
Fora is redefining the travel industry by challenging norms and fostering a culture of growth, curiosity, and autonomy. We invest in cutting-edge technology to fuel innovation and empower our team to drive impactful change. Here, you’ll find meaningful work with ample opportunities for internal growth.
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Fora Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Fora’s workplace policy offers balance and flexibility: we’re in-office 4 days a week, enjoy 3 weeks remote annually, and have flexible Fridays—all in a bright, inviting space in Fidi/Tribeca that fosters collaboration and creativity.
