Simply Business

Senior Manager, SEO

Reposted 4 Days Ago

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Boston, MA

Hybrid

Senior level

Fintech • Information Technology • Insurance • Software

We Protect The Small Businesses You Love.

The Role

Lead the development and execution of advanced SEO strategies, focusing on user experience and AI integration to enhance organic search performance and drive traffic.

Summary Generated by Built In

Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.

Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.

More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.

Simply Business is seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This is not a role for a traditional SEO. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI, Answer Engine Optimization and large language models. You will be instrumental in defining a "Search Everywhere" strategy to position us to become the answer for small business insurance needs, aiding to increase organic traffic and drive high-value and high converting users. You will champion this approach, ensuring it is a core component of our product and business development.

What You’ll Do:

Strategic Leadership: Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals.
Execution: Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution and optimization of performance oriented initiatives. Drive original and authoritative content at scale.
Data-Driven Execution: Conduct in-depth technical and content audits, analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap, partnering with analytics and finance teams to forecast, size, and measure the impact of your strategic changes through structured testing and experimentation
Cross-Functional Collaboration: Partner directly with our agencies, vendors and internal teams like Paid Media, Content, Operations, Product and Engineering teams to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content and technical enhancements such as structured data.
Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms
Ecosystem & Tools: Continuously assess and review our ecosystem and tools to ensure we are set up for success, keeping our tech stack cutting-edge and efficient
Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting-edge
Expert Consultation: Serve as the primary point of contact for all SEO, GEO, and LLM-related client questions, providing expert guidance, reporting and thought leadership.

What We’re Looking For:

Experience: 10-15+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies.
Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
AI & LLM Expertise: Demonstrated experience with Generative AI and LLMs, including how they impact search behavior and the ability to develop strategies for optimizing content and experiences for these new engines.
Analytical Skills: Strong analytical and quantitative skills with a proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others. The ability to interpret complex data and derive actionable, business-focused insights.
Communication & Influence: Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders and leadership
Leadership: Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units.

Here are some of the great benefits and perks that come from being a Simply Business employee:

-Group plan for medical, dental, vision, and prescription drug coverage

-Short term disability, long term disability, and life insurance coverage

-Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match

-Commuter benefits to help cut down on parking and public transit costs

-25 days of vacation time plus 10 sick days and 10 company holidays

-A genuine investment in your learning and development-Regular team outings and volunteer opportunities

-An awesome office space

-A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.

Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.

Once you apply, your info will be reviewed by a team with a mix of levels and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you’ll have the opportunity to meet a variety of people throughout the process. Get excited!

Most of our first round interviews will take place over Zoom. In subsequent interviews, there may be an opportunity/expectation to meet team members in person.

If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom first regardless – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected].

Please email us with any questions or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one above. Want more info on working at Simply Business? Check out our careers page: simplybusiness.com/careers/

Top Skills

Ahrefs

CSS

Generative Ai

Google Analytics

Google Search Console

HTML

JavaScript

Large Language Models

Schema Markup

Screaming Frog

Semrush

What the Team is Saying

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The Company

HQ: Boston, MA

1,100 Employees

Year Founded: 2005

What We Do

Simply Business is dedicated to making small business insurance simple and accessible. Our robust digital marketplace allows small business owners to find and buy the insurance they need online, matching them with coverage from multiple top insurers to offer choice, transparency, and value.

We have nearly 20 years of experience supporting small businesses, with over 1 million customers worldwide. Founded in the U.K. in 2005, Simply Business launched its U.S. operations in 2017 and today employs over 1,000 people across offices in London and Northampton in the U.K., and in Boston and Atlanta in the U.S.Simply Business is more than our name. It’s how we approach small business insurance.

Why Work With Us

Here at Simply Business we have five core values that we uphold in everything that we do: Learning, Empowerment, Authenticity, Pioneering, and Simplicity. Utilizing these values and embedding them into our culture makes SB a unique and great place to work, a place where every person is valued, a place where we get things done and have fun doing so.