SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSIONReports to: Director Marketing
Position Summary
- To Strategize and execute external and internal communications practices successfully
- Responsible for enhancing brand image of Puma
- Increasing media coverage by creating interesting story ideas
- Managing direct relationships with media and agencies
Key Objectives
- Developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals
- Build & manage relationships with key industry media, print, digital as well as electronic, across business, sport and lifestyle
- Manage response to media inquiries and pitch proactive trend-based stories to national and international media
- Identify and execute media and other external opportunities that help establish PUMA as a sports brand
- Create and sustain interesting story ideas around PUMA ambassadors, athletes and influencers in India
- Conceptualize and develop creative ideas for fashion and lifestyle PR
- Manage any crisis-led PR that may arise
- Thought leadership positioning through industry-led events, Op-eds, interviews etc
- Scale up proactive communication - Continue to drive strong narratives to build positivity around the brand
- Create brand heat through product-led narratives in key national fashion and lifestyle media
- Act as a primary custodian to ideate and execute content for PUMA India on LinkedIn and manage reviews on Glassdoor
- Work with HR to develop content for internal communication collaterals,
- Drive initiatives that solve for employer branding and positioning
Key Performance Indicators
- Industry Relationships
- Crisis Management
- Social Media and Online brand footprint
Organizational Relationships
- Internal: Marketing, HR, India Leadership, Global PR
- External: Media – print, television and online, PR agencies and Industry body associations like FICCI, independent journalists, editors and cultural commentators
Eligibility Criteria and Functional Competencies
- 10-12 years experience in external communications, employee engagement and stakeholder management
- Excellent communication skills with a strong command over English language
- Ability to manage multiple projects simultaneously while delivering high impact results
- Work in a fast-paced work environment while meeting the requirements of various teams in parallel
- Comfortable in interacting with the leadership and is able to put points across clearly with confidence
- Experience working in PR, communications and/or Journalism
- Strong pre-existing relationships with media, agencies, and key independent industry stakeholders
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 10–12 years of experience in external communications, employee engagement, and stakeholder management
- Excellent communication skills and strong command of English
- Ability to manage multiple projects simultaneously and deliver high-impact results
- Ability to work effectively in a fast-paced environment while supporting multiple teams
- Confidence interacting with leadership and clearly presenting viewpoints
- Experience in public relations, corporate communications, and/or journalism
- Strong existing relationships with media, agencies, and independent industry stakeholders
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
