The Senior Manager, Sales Promotion Content, is responsible for crafting and executing targeted field promotion messaging and content strategies. As an experienced communicator with an understanding of field messaging, you will develop and implement promotional strategies for sales campaigns to support our insurance product suite, collaborating with key stakeholders to maximize reach and frequency across the field.
Primary Duties & Responsibilities
Development of campaign and product promotion messaging
- Create communications for stakeholders, the national sales team, and the field to boost awareness and enthusiasm around sales and product content.
- Draft and execute comprehensive promotion plans that employ an integrated messaging approach across various channels, from stakeholder awareness to highly targeted advisor emails that highlight relevant sales ideas.
- Manage stakeholder communications to the national sales team and craft emails to engage targeted advisors.
- Lead content development and copywriting for a variety of projects and topics.
Collaborates editorial planning
- Partner with key stakeholder teams, including strategic communications, to define sales promotional strategies, channels, and mixes for optimal reach and impact.
- Maintain copy guidelines and ensure a consistent tone of voice for field-facing messaging efforts.
Content development management
- Oversee content and copy for the field intranet (Linknet) and internal stakeholder website (confluence), aligning with campaigns, product launches, product promotions, and sales ideas.
- Collaborate with subject matter experts (SMEs) to draft campaign messaging frameworks for use in sales ideas, communications, and more.
- Build templates and resources to support national sales team outreach to advisors.
- Edit content and develop compelling narratives that emphasize the benefits for advisors.
- Evaluate content for gaps and identify opportunities for increased efficiency.
Qualifications
- Minimum 4-6 years' experience with bachelor's degree in communications, Marketing, Business, or a related field.
- Experience in working with distribution channels such as Field personnel, Sales Representatives, Financial Advisors or similar.
- Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the Home Office and Field.
- Demonstrated ability and experience with building PowerPoint presentations, including narrative development
- Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes.
- Ability to simplify concepts for easier advisor understanding
- Must be able to influence without authority, requiring strong relationship skills across various department disciplines
Compensation Range:
Pay Range - Start:
$69,720.00
Pay Range - End:
$129,480.00
Geographic Specific Pay Structure:
190 - Structure 110: 76,720.00 USD - 142,480.00 USD
190 - Structure 115: 80,150.00 USD - 148,850.00 USD
We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
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Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
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At Northwestern Mutual, we believe that our lives and our work matter. And that doing what’s right is good for everyone. We follow through by designing tech that improves the community and cultivating creative ways to make finance accessible anywhere. These guiding principles have allowed our company to grow for more than 160 years.
Here, you’ll be with a team who emphasizes integrity and prioritizes security to design experiences that better everyone. You’ll work in cross functional teams to create optimal solutions that are rooted in innovative strategy and thoughtful execution. And you’re provided development tools and opportunities to become a leader all with the support of a collaborative team. You’ll be surrounded in a culture that values innovation and works to always evolve to stay ahead of trends and client needs.
We are intentional in seeking out team members who will challenge us. Our employees choose us for the career opportunities, commitment to philanthropy and desire to have a meaningful impact in the lives of our clients. You have career passions and goals. We have ambition and opportunity for you to grow your future in tech. Discover today: https://careers.northwesternmutual.com/
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We invest in our people. We know careers are about choices, so we provide intentional opportunity. Here you can build creative ways to make finance accessible anywhere and revolutionize traditional processes. As a mutual company, our focus is our people — whether professional development or investments in the community.
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