Senior Manager, Sales Narratives + Market Insights

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Ads offers omni channel solutions and powerful data to engage with our brands and deliver results.

We are seeking a Sales Narratives and Insights Manager to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. You will be responsible for developing go-to-market positioning and client-vertical narratives for Yahoo Ads’ suite of products. This role requires close collaboration with sales, client services, research, and product teams to ensure Yahoo has a compelling stance in the market. A strong aptitude for storytelling, teamwork, adaptability, and a solid understanding of digital advertising is essential. 

Responsibilities

• Drive revenue growth through impactful client pitches, insights, and industry thought leadership. 

• Develop and execute comprehensive go-to-market (GTM) strategies. 

• Align market trends with strategic initiatives for pipeline generation and sales enablement.

• Collaborate cross-functionally with sales, marketing, and product teams to create high-impact marketing materials and presentations, supporting sales efforts across multiple channels.

• Provide actionable insights and recommendations to partners and stakeholders based on market trends and opportunities.

• Partner with our Research Leads to derive actionable insights from diverse sources. 

• Spearhead the creation of C-Level narratives and industry-specific use cases for customer events and thought leadership initiatives.

Qualifications

• 10+ years of experience in sales, marketing, or brand storytelling, with at least 3 years focused on sales enablement, insights, and go-to-market strategies. 

• Proven ability to drive revenue through innovative storytelling and data-driven insights.

• Strong executive presence and experience in developing and presenting C-Level narratives.

• Expertise in developing and executing go-to-market strategies and aligning market trends with business initiatives and sales initiatives.

• Ability to collaborate with sales, marketing, and product teams to create high-impact marketing materials and presentations. 

• Experience in aligning sales strategies with product and market trends.

• Skilled in market research, competitive analysis, and translating insights into actionable strategies. 

• Exceptional communication skills, with the ability to craft and deliver compelling client pitches, industry thought leadership, and customer use cases tailored to diverse audiences, including C-Level executives.

• Creative mindset with a passion for developing impactful brand stories and industry thought leadership. 

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $150,000.00 - $312,500.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.