Senior Manager, Sales Effectiveness International
Profile Description
This role guides sales leaders across EMEA on effective sales execution processes that drive growth, strengthen customer relationships, and enhance the overall partner and customer experience. This role partners with Regional Sales Managers (RSMs), and the Global Sales Effectiveness team to define, implement, and assess programs that elevate sales effectiveness, optimize productivity, and instill a growth mindset across the sales organization.
The incumbent will lead the rollout of sales enablement initiatives, develop and validate sales execution action plans, and support the development of sales teams through training, coaching, and process improvement. Success is achieved when sales leaders consistently coach their teams to engage the right customers with the right solutions at the right time, building customer loyalty, increasing share of wallet, driving repeat business, and maximizing selling time of their team members. This role will report into the Commercial Strategy Director.
Job Responsibility
• Partner with Sales and Operations leaders to design, implement, and evaluate sales execution strategies, processes, and action plans that support business objectives, improve sales effectiveness, and focus on KPI Total Selling Time for Territory Managers (TMs).
• Collaborate with Regional Sales Managers to drive GTV growth, acquire new business, reduce customer attrition, increase market share, and improve the allocation of selling time toward high-value customer activities.
• Lead continuous improvement of the Go-to-Market strategy by identifying actionable insights (based on data), eliminating non-value-added activities, and optimizing sales processes to maximize customer-facing time and growth opportunities.
• Support territory optimization, coverage planning, and pipeline management to ensure Territory Managers focus on the highest-value opportunities, improving revenue generation and Total Selling Time.
• Drive CRM optimization and adoption across the sales organization, ensuring consistent and effective use of CRM and digital sales tools in alignment with the global One CRM strategy to enhance sales productivity, customer engagement, and data-driven decision-making.
• Collaborate with the Global Sales Effectiveness team to implement enterprise-wide sales initiatives within the EMEA region.
• Assist with database deployment and complete prioritization and commercialization of Go-to-Market efforts.
• Partner with Marketing and Sales teams to leverage data, analytics, and forecasting tools to identify growth opportunities and prioritize resources
• Work closely with HR, Sales Training, and Global Sales Effectiveness to design and deliver programs that support sales competency development and retention of top talent.
• Support the rollout of training programs, onboarding, and ongoing sales skills development to strengthen team capability and performance.
• Collaborate with senior leadership to ensure consistency in execution across markets and alignment with global best practices.
• Collaborate with cross-functional teams on the design and implementation of regional sales incentive plans
Job Qualifications
• At least 8 years of experience achieving targeted sales in a matrixed, international organization
• At least 2 years of experience managing a team
• Experience with with PC/database & CRM
• Strong problem solving and analytical skills and the ability to generate creative solutions to multiple issues.
• Excellent interpersonal and leadership skills; ability to develop and guide team members to success.
• Ability to multi-task with strong attention to detail while meeting deadlines in a fast-paced environment
Skills Required
- At least 8 years of experience achieving targeted sales in a matrixed, international organization
- At least 2 years of experience managing a team
- Experience with PC, database, and CRM systems
- Strong problem-solving and analytical skills, with the ability to generate creative solutions to multiple issues
- Excellent interpersonal and leadership skills, with the ability to develop and guide team members to success
- Ability to multitask with strong attention to detail while meeting deadlines in a fast-paced environment
Ritchie Bros. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ritchie Bros. and has not been reviewed or approved by Ritchie Bros..
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Affordable Benefits — Medical coverage is often considered very affordable, with low employee costs noted as a differentiator. Benefits begin on day one, which strengthens perceived value.
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Leave & Time Off Breadth — PTO and paid holidays are part of the standard package across regions under RB Global. Day‑one eligibility and clear time‑off programs contribute to a well‑rounded offering.
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Retirement Support — A 401(k) with company match in the U.S. and RRSP match in Canada are offered, alongside an ESPP for employee ownership. These programs indicate solid retirement support across locations.
Ritchie Bros. Insights
What We Do
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; MarketplaceE, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanet, TruckPlanet, Kruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit RitchieBros.com.
