The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, Product Marketing.
Role summary
Owns product marketing for Aspen Dental across its service lines, General Dentistry, Emergency, and Tooth Replacement, spanning market intelligence, campaign, promotions and go-to-market (GTM). This role is expected to move Aspen product marketing beyond execution, using commercial data and market intelligence to actively shape service-line strategy alongside Brand and Sales.
Key responsibilities
- Own market intelligence, strategy, and GTM for launches/initiatives across Aspen’s service lines
- Manage promotions and campaigns end-to-end, from planning through execution and performance tracking
- Partner with Revenue Management on an ongoing basis to understand service-line performance from a commercial point of view — utilization, opportunity sizing, P&L contribution — and use that data to prioritize where PMM invests time and budget
- Partner with clinical stakeholders on product messaging accuracy, and track clinical developments, product enhancements, and innovations relevant to service-line positioning
- Partner with Legal and Compliance as a standing part of the role, ensuring messaging, claims, and promotional content meet regulatory and brand-risk standards
- Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media
- Support the Hub & Spoke GTM launch, executing against strategy set by the Sr. Director
- Build and maintain market intelligence for Aspen’s service lines, partnering with the broader Insights team, where useful
Qualifications
- 6-8 years in product marketing or a closely related commercial marketing function, ideally with exposure to a multi-service-line or multi-location business
- Experience developing creative briefs and partnering with creative teams to bring campaigns to life
- Strong cross-functional collaboration skills — this role works regularly with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management
- Comfort working with commercial/revenue data (utilization, P&L, opportunity sizing) as an input to marketing strategy, not just campaign performance metrics
- Healthcare, dental, or consumer-access-sensitive industry experience a plus
Annual Salary Range: $130,000-$155,000 plus 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Skills Required
- 6-8 years of experience in product marketing or a closely related commercial marketing function
- Experience developing creative briefs and partnering with creative teams to execute campaigns
- Strong cross-functional collaboration skills
- Comfort using commercial and revenue data, including utilization, P&L, and opportunity sizing, to inform marketing strategy
- Healthcare, dental, or consumer-access-sensitive industry experience
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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