Senior Manager - Product Marketing, RiverSource

Join our award-winning marketing team! Help define and execute the marketing strategy for RiverSource insurance and annuities. Lead a small team of marketing managers in the development of “go to market” strategies, including product positioning, key messages, naming, lexicon and communications plans. Build marketing collateral, including sales literature, digital tools and campaigns. Write communications to engage financial advisors, clients and employees. Work with your team to do audience analysis and develop targeted marketing and communications that help financial advisors match RiverSource product solutions to client needs. Lead the development and implementation of both short- and long-term marketing projects and evaluate strategies and processes for effectiveness.

Key Responsibilities

• Lead a team of two marketing managers to advance their marketing skills and business acumen

• Build marketing strategies for products and features to increase awareness, engagement and sales

• Develop and implement marketing communications, including sales collateral, emails, videos, digital tools, interactive content, social media, etc.

• Develop coordinated marketing campaigns, using segmentation frameworks and targeted messaging

• Work effectively with matrix partners, including Legal, Compliance, Sales, Program Management, Business Intelligence and others, to ensure all results are timely and high quality.

• Function proactively to continuously improve marketing programs and tools.

• Demonstrate understanding of the annuity and insurance industries, including product features and trends, industry trends, consumer demographics, financial advisor needs and behavior, and competitive landscape.

• Effectively manage and prioritize projects with minimal direction.

• Bachelors Degree or equivalent 

• Series 6 and 26 licenses or ability to acquire within 120 days of hire.

• 7+ years marketing/communications experience.

• Ability to develop clear and compelling communications and translate complex concepts into understandable language.

• Ability to balance multiple projects effectively.

• Planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur.

• Ability to work effectively both independently and with colleagues across the company in multiple functions.

• Strong attention to detail.

Preferred Qualifications

• Analytical skills and ability to work with data analysts to enhance marketing campaigns

• Experience in financial services.

• Prior leadership experience.

About Our Company
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $98,100 - $132,400 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Full timeExemptMarketing/Product ManagementRSA Annuities