Job Description
To further strengthen our Automotive Digital Product Marketing Team (Automotive MCU) at our Düsseldorf location we are looking for a pro-active and results-oriented Principal Product Marketing Specialist (f/m/d) to drive the growth of our next Generation Automotive MCU Products. We are open to candidates with at least 5-10 years of experience in relevant roles.
Your Role:
- Support of Renesas Automotive Microcontrollers
- Collection, definition, and close follow-up on Global customer requirements
- Coordination of projects with dedicated major automotive customers
- Take over a leading role in working with internal technical marketing and design section to define and follow-up on roadmap development for Renesas microcontroller products
- Work with internal 1st and 2nd level support teams for Renesas products
- Work with internal sales teams to support customer promotion strategy and execution
- Coordination and effective information exchange with Renesas Japan
- Reporting of performance indicators (KPI) to upper management
- Develop and drive market introduction plan (e.g., lead customers, lead market segment/
- application, etc.) worldwide
- Ensure availability and drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products
- Produce public marketing materials such as whitepapers, press releases, webinars, etc.
Qualifications
- Minimum 5-10 years of experience in relevant product marketing in semiconductor industry
- Experience in the automotive market, good understanding of Carmakers and Tier 1 requirements
- Comprehensive knowledge of embedded Microcontrollers and Eco-systems
- Proven track record of Product definition and requirement management
- Good understanding of relevant marketing concepts (Go-To-Market plans) and customer expectations
- Strong communication skills, team-oriented and ability to work in a multicultural
and agile environment
- Fluent in English (written and spoken) and German (preferable)
- Work with software IT infrastructure and standard PC tools (MS-Office)
- Ideally experience in:
- Automotive system design, E/E architecture, Artificial Intelligence
- Customer negotiations
- Handling of complex technical RfQ’s in collaboration with key customers
- MCU architecture / Networking
- Functional Safety / Security
- Embedded Software
Additional Information
Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.
Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.
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What We Do
We're the world's leading semiconductor manufacturer. Our mission is to make our lives easier and a world that's safer, healthier, greener, and smarter.
