Content and Advertising Strategist

Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary:
The Content and Advertising Strategist will primarily focus on driving long and short-term growth through new customer acquisition and retention. This role will follow the in-depth lifecycle of product creation, content optimization and drive performance marketing campaigns across UK and EU digital marketing channels with a specific focus on Amazon and Amazon Search.
What You'll Do:

• Own product creation to an exceptional standard with high attention to detail

• Implement the optimization of product pages with digital assets to engage and enrich consumer experiences with the Munchkin brand

• Implement the optimization of written content with key words to aid search and product discoverability

• Learn and support paid media multi-channel strategy and grow customer base by developing timely and creative campaigns targeted at the right audience

• Assist in development, manage and execute EU online digital marketing strategy

• Assist in planning and implementing performance marketing and direct to consumer campaigns & programs to drive sales, improve conversion and repeat rates across EU

• Assist in driving relevant and high-quality traffic and acquisition across several channels primarily: Search (Amazon AMS/Google Ads/Shopping) Display (Amazon DSP) and retailer.com resulting in sales and conversion

• Assist onsite conversion rate optimization (CRO) direct-to-consumer websites

• Assist the end-to-end CRM lifecycle marketing planning and execution

• Assist to allocate, manage and optimize budgets to maximize Cost per Acquisition, Return on Investment (ROI/ROAS), Conversions and Customer Lifetime Value

• Collaboration with e-comm team on pureplay retailers & brand teams to ensure integrated plans and content

• Develop and deliver insights and regular (weekly) and had hoc reporting, monitoring performance and optimizing to drive effectiveness

• Assist in the acquisition budget and allocate it across different campaigns in the most cost-effective way

• Other duties may be assigned

Bring It!

• 1-2+ years' experience in a commercially focused ecommerce role, with a good understanding of digital technologies

• Paid search experience and cross-channel experience in SEO, paid social, display etc

• Experience working with analytics tools (e.g. Google Analytics) to extract the necessary data needed to make key decisions

• Results-driven marketer with proven analytical skills and advanced Excel skills for planning and reporting

• Strong organizational skills and ability to prioritize in a fast-paced environment

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes employer paid supplemental health coverage, generous employer-matched pension contribution, and paid time off, among other key benefits. Munchkin's total rewards are top of market and include competitive salary, discretionary bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave, hybrid work schedules, and annual weeklong global office closures giving our people a chance to recharge!
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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