Role Overview
This role leads Marriott International's partnership marketing in South Korea. The Senior Manager will be responsible the end-to-end performance of partnership marketing, driving strategy, partner alignment, partnership operations and execution to deliver measurable business outcomes.
As the marketing lead for Korea partnerships, this role is responsible for translating partnership opportunities into impactful marketing programs that drive acquisition, engagement, and partner value.
Key Responsibilities
1. Partnership Strategy & Growth
- Define and lead Korea's partnership marketing strategy aligned with APEC and global priorities.
- Develop joint marketing plans with partners to drive acquisition, engagement, and revenue growth.
- Identify new opportunities within existing partnerships and broader ecosystem (finance, travel, retail, digital platforms).
- Act as the key marketing counterpart to business teams, translating partnership opportunities into market-ready initiatives.
- Support onboarding of new partners by shaping the go-to-market and engagement plan (e.g., kickoff workshops, value proposition alignment, channel briefing), and coordinating internal stakeholders (business, legal, etc.) to ensure launch readiness.
2. Partner Marketing & Execution
- Own the end-to-end partner marketing lifecycle — from planning and briefing to execution and reporting.
- Lead joint go-to-market initiatives leveraging both Marriott and partner channels (CRM, app, media).
- Drive visibility and exposure across partner ecosystems, ensuring strong utilization of partner-owned channels.
- Translate strategy into integrated campaigns across digital, CRM, social, and offline channels tailored to Korea.
- Manage agency partners to deliver campaigns that connect brand awareness with performance outcomes.
- Manage all accounting and budget for South Korea partnerships
3. Performance & Stakeholder Management
- Define and track KPIs across all partnerships, focusing on acquisition, engagement, and revenue contribution.
- Analyse campaign and partner performance to optimise strategy and improve ROI.
- Present performance insights and recommendations to internal stakeholders and partners.
- Lead cross-functional collaboration across marketing, business, legal, and operations teams to deliver initiatives end-to-end.
Candidate Profile
Experience
- 7–10+ years in partnership marketing, digital marketing, or commercial marketing.
- Proven experience managing strategic partnerships or joint marketing programs with measurable outcomes.
- Strong planning capability, including joint marketing planning and performance governance with partners.
- Experience working in a global or regional matrix organization preferred.
- Creative and advertising agency experience will be preferred.
Skills
- Fluent in Korean and English; strong communication with internal and external stakeholders.
- Strong commercial mindset with ability to link marketing to business outcomes.
- Deep understanding of Korea's digital ecosystem (Kakao, Naver, etc.).
- Ability to influence stakeholders across functions without direct authority.
- Strong analytical and performance-driven approach.
Key Competencies
- Strategic thinking with strong execution discipline.
- Commercial acumen and results orientation.
- Stakeholder management and influence.
- High ownership mindset.
- Ability to operate in a fast-paced, matrix environment.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About the TeamMarriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Skills Required
- 7-10+ years in partnership marketing, digital marketing, or commercial marketing
- Proven experience managing strategic partnerships or joint marketing programs with measurable outcomes
- Fluent in Korean and English
- Deep understanding of Korea's digital ecosystem
Marriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
