Senior Manager, Media Strategy & Investment

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0900, Wellsford, Auckland, NZL
In-Office
eCommerce • Retail
The Role

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role
In this role, you will lead the development, coordination and execution of comprehensive media strategies that support key business and brand initiatives. You will bridge strategic thinking with tactical planning across traditional and digital media, ensuring alignment with marketing goals, cross-functional partners and financial performance.
What You’ll Do

  • Leverage media planning principles to develop and own cross-channel paid media strategies, plans and insights that are aligned with marketing and business priorities and across campaign initiatives

  • Collaborate with internal stakeholders such as Finance, Marketing Strategy, Media Activation and Analytics to ensure media plans are fact-based, persuasive and data-driven

  • Lead strategic media planning for direct mail, leveraging data-driven testing results to inform budget, circulation and audience recommendations and/or optimizations

  • Own and present executive presentations for Total Media, elevating and synthesizing stories for C Suite audiences

  • Ensure continuous communication with key internal partners to foster alignment on execution and learnings

  • Oversee and monitor the paid media investment, including applying media analytics and sales data to inform, build and refine media investment recommendations

  • Act as an expert-level storyteller, adept at building and presenting detailed C Suite ready presentations and recommendations

  • Additional media related tasks may be assigned

What Skills You Have
Required

  • Bachelor’s degree in Marketing (or related field)

  • 10+ years in paid media; expert in media strategy, channel/campaign planning, and activation, with a track record of people leadership

  • Skilled in applying media measurement methodologies (MMM, A/B testing, MTA) and advanced in Google Suite (especially Sheets/Excel) for data handling, analysis, and performance insights

  • Highly detail-oriented, accurate and organized self-starter

  • Adept at managing complex projects with strong financial acumen and accountability

  • Passionate media practitioner with a continuous learning mindset, focused on applying emerging trends and storytelling techniques to deliver persuasive, data-driven media strategies

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

  • Ability to perform the accountabilities listed in the “What You’ll Do” Section

  • Ability to comply with dress code requirements

  • Basic math and reading skills, legible handwriting, and basic computer operation

  • Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

  • Ability to learn and comply with all company policies, procedures, standards and guidelines

  • Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

  • Ability to work as part of a team and interact effectively and appropriately with others

  • Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

  • Ability to satisfactorily complete company training programs

  • Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

  • Ability to plan, prioritize and monitor activities across business units

  • Ability to complete or oversee the completion of assigned projects in a timely manner

Kohl's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kohl's and has not been reviewed or approved by Kohl's.

  • Retirement Support Feedback suggests the 401(k) plan is a standout, offering a dollar‑for‑dollar company match up to 5% with contributions available from day one. Eligibility and vesting mechanics are presented as straightforward for eligible roles.
  • Parental & Family Support Paid parental leave includes 12–14 weeks for birthing parents and 6 weeks for other eligible parents. Feedback suggests this is a meaningful family‑support element within the package.
  • Wellbeing & Lifestyle Benefits The package includes a 15% everyday associate discount that can rise to 35% on select days, access to an Employee Assistance Program, and low‑ or no‑cost wellness centers in eligible locations. Feedback suggests these everyday perks add tangible value alongside core benefits.

Kohl's Insights

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The Company
HQ: Menomonee Falls, WI
Year Founded: 1962

What We Do

Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states Kohl's business is built on a solid foundation of more than 65 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app. Our Vision: - The retailer of choice for the active and casual lifestyle - Destination for active and casual lifestyle as well as beauty for the entire family — from the most trusted brands, always delivering quality and discovery - Leading with loyalty and value through best-in-class rewards programs - Differentiated omnichannel experience — easy and inviting, no matter how our customer wants to shop

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