Senior Manager, Media Planning

Posted 2 Hours Ago
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New York, NY, USA
Hybrid
82K-110K Annually
Senior level
AdTech • Marketing Tech
The Role
Leads integrated media planning for major client accounts, translating communications strategies into traditional and digital media plans. Oversees plan quality, timelines, execution coordination, client relationships, strategic recommendations, media opportunity evaluation, and industry insights. Manages, trains, and develops junior staff while contributing to agency growth, new business pitches, and performance management. Requires strong media research, planning tools, buying platform, leadership, and client-service expertise.
Summary Generated by Built In

Job Description:

We are looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses.  This person’s background should have some experience in both traditional and digital media.


You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans.  In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division.  Managing client relationships is also a key component of this role.


Key Responsibilities:

  • Accountable for media plan output timeliness, accuracy, and overall excellence
  • Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
  • Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
  • Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
  • Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
  • Build & maintain trusting, collaborative relationships with clients at appropriate levels
  • Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Capable of effectively managing up and down the reporting structure
  • Provide and discuss industry information on media, markets and related dynamics
  • Train, motivate and develop media planning group
  • Construct and deliver accurate, honest and timely performance management documents

Qualifications

  • 4.5+ years of communications/media planning experience      
  • Experience in traditional marketing and current knowledge of trends and innovations in traditional media
  • Experience in digital marketing / media and current knowledge of trends and innovations in digital media
  • Proven leadership skills and management experience
  • Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
  • Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
  • Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information:
The annual salary range for this position is 82K- 110K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.


Benefits available with this position include:

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.


To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.


At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and

strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.


#LI-EB1

#LI-Hybrid

Location:

New York

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 4.5 or more years of communications or media planning experience
  • Experience in traditional marketing and knowledge of traditional media trends and innovations
  • Experience in digital marketing or media and knowledge of digital media trends and innovations
  • Proven leadership skills and management experience
  • Working knowledge of MRI and Simmons insights tools
  • Working knowledge of Nielsen Ad Intel and/or Kantar Strategy competitive tools
  • Experience with DDS, Media Ocean, Spot Toolkit, or similar media tools and buying platforms
  • Solid understanding of DFA and digital media tools such as comScore, eMarketer, and Forrester

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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