Sr. Manager, US Media, Strategy & Planning (Sports)
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex’s internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
The Senior Manager of US Media will lead media strategy & planning for Amex’s sports sponsorships and tentpoles, ensuring seamless brand integration and pull through across channels.
They will develop a cohesive, cross-sport media strategy and approach, as well as partner with Media Investment & Optimization, Brand Content, Brand Social, Sponsorships and the IAT to manage and execute all paid media tied to our official league sponsorships and other sports-related media.
Responsibilities- Lead strategy and execution of paid media for Amex’s sports sponsorships and tentpole moments
- Maximize the impact of sports portfolio and media investments in alignment with brand positioning and goals, through development of a strategic approach and tactical execution, including the integration of sports media into broader US above-the-line media campaigns
- Enable the operations, partner management, and end-to-end execution of all sports sponsorship and contractual media including broadcast sponsorships, integrations as well as social & digital paid media
- Work across cross-functional teams to develop and execute integrated, prospect-facing plans for full-season and activation-led heat moments
- Incorporate an external perspective by maintaining a pulse on industry trends, competitor activities, and emerging opportunities
- Experience in paid media planning, strategy and execution required
- Experience in managing brand presence around major sports leagues required
- Experience working with or managing agencies and media partners required, with a preference on agency background
- Excellent project/process management and organizational skills with a strong attention to detail
- Deep understanding of the sports media landscape, with a heavy emphasis on broadcast and broadcast sponsorships, and digital media
- Skilled at clearly and persuasively articulating ideas, with a proficiency in creating advanced level presentations for a broad range of audiences
- Excellent relationship management skills with proven ability to build and strengthen relationships at all levels
- Able to work autonomously and lead collaboratively with a strong ability to bring others along
- Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner across Global Media and Media Analytics teammates, working together and relying on each other’s expertise to achieve campaign goals
- Strong partner management skills with proven ability to influence & negotiate
- Passion for innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- Experience in paid media planning, strategy and execution
- Experience managing brand presence around major sports leagues
- Experience working with or managing agencies and media partners
- Agency background (preferred)
- Excellent project/process management and organizational skills with strong attention to detail
- Deep understanding of the sports media landscape, with emphasis on broadcast sponsorships and digital media
- Proficiency in creating advanced level presentations and clear persuasive communication
- Excellent relationship management skills and ability to build relationships at all levels
- Ability to work autonomously and lead collaboratively in a matrixed environment
- Strong partner management skills with proven ability to influence and negotiate
- Passion for innovation, creative problem solving, and ability to thrive in a fast paced environment
- Employment eligibility to work in the United States (no visa sponsorship)
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
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