Senior Manager, Marketing Strategy and Insights

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

2K is looking for a Senior Manager, Marketing Strategy & Insights, who will drive go-to-market planning for multiple 2K Sports AAA franchises while playing a critical supporting role in paid media strategy and marketing insights. In this role, you will build regional campaign frameworks, partner closely with central media teams to inform full-funnel planning, and translate insights into actionable guidance that elevates creative, audience strategy, and channel performance. This role is highly cross-functional, connecting global strategy, regional execution, and data-driven decision-making across the sports marketing organization.

• Drive go-to-market planning and execution for WWE 2K and PGA TOUR 2K, aligning regional needs with global strategies and franchise objectives.

• Build and manage campaign plans, briefs, milestones, and cross-functional workflows, ensuring cohesive activation across Brand, Creative, Social, Influencer, Comms, and Commercial teams.

• Partner with the Paid Media teams to inform media strategies, planning, and execution with local insights, audience learnings, and GTM priorities.

• Perform consumer data analysis and synthesize findings from Research, Analytics, and Commercial partners into actionable recommendations that strengthen positioning, audiences, creative, and channel performance.

• Support campaign measurement by reviewing performance, identifying trends, and contributing to optimization and postmortem processes.

• Maintain strong cross-functional alignment across business units and central functions to ensure consistent messaging, pacing, and execution throughout the campaign lifecycle.

• Serve as a key operational and strategic partner across multiple franchise launches, helping ensure planning rigor, resource coordination, and execution excellence.

• 5-7+ years of progressive brand marketing experience.

• Proven experience building and executing marketing strategies for consumer-facing products.

• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.

• Global perspective with experience on global products and understanding regional market nuances.

• Experience with gaming, live products, or entertainment properties with massive franchises.

• Understanding of the sports ecosystem and ability to build impactful partnerships.

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As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.