Senior Manager, Marketing Research & Intelligence

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
161K-215K Annually
Senior level
Cloud • Information Technology • Machine Learning
We empower creators and innovators with access to GPU resources they need to work more efficiently.
The Role
Leads market research and intelligence for CoreWeave’s B2B AI cloud business. Responsibilities include sizing TAM and SAM, tracking competitive share, conducting brand and audience research, identifying influential buyer personas, developing market and account signals, and delivering dashboards and insights to marketing and sales. The role partners with Brand, Product Marketing, and Engineering to improve targeting, competitive positioning, go-to-market strategy, and adoption of market intelligence across campaign teams.
Summary Generated by Built In
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com.
Overview

CoreWeave is scaling to meet the demands of the next technological leap: the AI ecosystem. As Senior Manager, Market Research & Intelligence, you will build the market intelligence foundation that fuels smarter targeting and faster go-to-market decisions. You will size addressable markets, track competitive share, and surface the account- and buyer-level signals that tell sales and marketing exactly where to focus.

Your work will directly shape how CoreWeave prioritizes market segments for growth, accelerates campaign targeting toward accounts that are ready to buy, and strengthens worldwide brand awareness and consideration against key competitors.

Key Responsibilities
  • Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.
  • Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.
  • Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM),  aligned with CoreWeave's target segments.
  • Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.
  • Identify buyer groups by use case — the personas with the greatest purchase influence over AI workload spend — and translate market-level insight into actionable targeting criteria.
  • Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.
  • Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.
  • Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.
  • Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.
Qualifications & Skills

Must-have:

  • Marketing strategy and GTM strategy experience in a B2B environment.
  • Executive-level narrative development with synthesis of insights and recommendations.
  • Market intelligence and competitive intelligence expertise.
  • Survey-based and hypothesis-based research methodologies.
  • Econometric modeling, planning, and forecasting experience.
  • Vendor management across the research/intel portfolio.

Nice to have:

  • Dashboard visualization design, prototyping, and development.
How Success Is Measured

You will be an integral driver of growth for CoreWeave’s growth by:

  • Enhancing CoreWeave brand awareness and consideration vs. competitors.
  • Driving revenue growth by prioritizing segments for sales and marketing focus.
  • Accelerating targeting by identifying accounts and prospects that are ready to buy.
  • Enabling decision making through adoption of actionable insights from qualitative and quantitative surveys and research.

The base salary range for this role is $161,000 to $215,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).


What We Offer

The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.

In addition to a competitive salary, we offer a variety of benefits to support your needs. The benefits below reflect our US-based offerings for full-time employees; for roles in other locations, benefits vary and are shared during the hiring process. These include:

  • Medical, dental, and vision insurance - 100% paid for by CoreWeave
  • Company-paid Life Insurance 
  • Voluntary supplemental life insurance 
  • Short and long-term disability insurance 
  • Flexible Spending Account
  • Health Savings Account
  • Tuition Reimbursement 
  • Ability to Participate in Employee Stock Purchase Program (ESPP)
  • Mental Wellness Benefits through Spring Health 
  • Family-Forming support provided by Carrot
  • Paid Parental Leave 
  • Flexible, full-service childcare support with Kinside
  • 401(k) with a generous employer match
  • Flexible PTO
  • Catered lunch each day in our office and data center locations
  • A casual work environment
  • A work culture focused on innovative disruption

California Applicants

California Consumer Privacy Act 

Equal Opportunity & Accommodations

CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].

Export Control Compliance

This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency.  CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.

Skills Required

  • Marketing strategy and go-to-market strategy experience in a B2B environment
  • Executive-level narrative development with synthesis of insights and recommendations
  • Market intelligence and competitive intelligence expertise
  • Survey-based and hypothesis-based research methodologies
  • Econometric modeling, planning, and forecasting experience
  • Vendor management across the research and intelligence portfolio
  • Dashboard visualization design, prototyping, and development

What the Team is Saying

CoreWeave Compensation & Benefits Highlights

  • Healthcare Strength Medical, dental, and vision plans are paired with mental-health support through Spring Health and access to Calm, signaling robust coverage. Company-provided life, short-term, and long-term disability insurance further strengthens the core medical and protection stack.
  • Parental & Family Support Fertility and family-forming support via Carrot and a childcare concierge through Kinside, alongside paid parental/family leave, provide meaningful backing for caregivers. These programs complement flexible PTO and everyday supports to help navigate different life stages.
  • Equity Value & Accessibility An Employee Stock Purchase Plan offers a 15% discount with a look-back to the lower price over a six-month period, making ownership more accessible. Equity awards are also noted as part of total rewards for some roles.

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The Company
HQ: Livingston, NJ
1,450 Employees
Year Founded: 2017

What We Do

CoreWeave, the AI Hyperscaler™, delivers a cloud platform of cutting-edge software powering the next wave of AI. The company's technology provides enterprises and leading AI labs with cloud solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers across the US and Europe. CoreWeave was ranked as one of the TIME100 most influential companies and featured on Forbes Cloud 100 ranking in 2024. Learn more at www.coreweave.com.

Why Work With Us

At CoreWeave we work hard, have fun and move fast! Today we are a small, growing team of intelligent, genuine people, that value different perspectives and approaches to solving complex problems. We foster an environment that champions collaboration and prioritizes innovative solutions. Here, you are surrounded by the best.

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CoreWeave Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQLivingston, NJ
Bellevue, WA
London, UK
New York, NY
Philadelphia, PA
Sunnyvale, CA
Learn more

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